folk
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About
folk is a modern, AI-enhanced CRM platform designed to replace traditional, cumbersome systems with a more intuitive and automated experience. It acts as a central source of truth for all professional relationships by syncing data across emails, calendars, and social platforms. Unlike legacy CRMs that require heavy manual input, folk leverages AI Assistants to learn from user data and automate the busywork associated with sales and relationship management. It focuses on simplicity while maintaining powerful functionality for managing pipelines and collaborative workflows. The platform's core strength lies in its intelligence and integration capabilities. The folkX Chrome extension allows users to capture leads directly from LinkedIn with a single click, automatically importing profiles into the CRM. Once imported, the system uses waterfall enrichment—tapping into multiple data sources like Apollo and Clearbit—to find missing email addresses, phone numbers, and social links. Users can also utilize Magic fields, which use AI to extract data from websites or categorize contacts based on custom prompts. This data then powers personalized outreach through bulk email campaigns and automated sequences with built-in analytics. folk is specifically built for teams that prioritize speed and collaboration, such as sales departments, agencies, venture capital firms, and startup founders. It offers shared pipelines, customizable roles, and real-time collaboration features like mentions and shared notes. The interface is designed to be as flexible as a spreadsheet but as functional as a full-scale CRM, making it suitable for those who find platforms like Salesforce or HubSpot too complex. It provides a bridge between simple contact lists and enterprise-grade tools, allowing users to scale their operations without a steep learning curve. What distinguishes folk from its competitors is the deep integration of AI into the daily workflow. Instead of just storing data, the system proactively assists in prospecting and research. The Research Assistant and Workflow Assistant help automate repetitive tasks, while the Recap Assistant provides summaries of interactions. With SOC 2 certification and GDPR compliance, the platform ensures that while automation is high, data security remains a priority. Its ability to connect with over 6,000 other tools via Zapier and a dedicated API makes it a highly extensible solution for any modern tech stack.
Pros & Cons
Offers one-click lead capture and enrichment directly from LinkedIn via the folkX Chrome extension.
Uses waterfall enrichment from multiple providers like Apollo and Clearbit to maximize data accuracy.
Features AI Magic fields that can automatically extract or categorize data from various web sources.
Provides a 14-day free trial that includes access to premium features without requiring a credit card.
Supports over 6,000 integrations through Zapier and Make, alongside a robust REST API.
Standard plan restricts interaction history sharing to only the last 30 interactions per contact.
Access to the REST API and custom objects is locked behind the higher-tier Premium plan.
The platform does not offer a permanent free version, only a time-limited 14-day trial.
Credit-based limits apply to enrichments and AI magic fields, which may require higher-tier plans for heavy users.
Use Cases
Sales development representatives can use the folkX extension to scrape LinkedIn profiles and trigger automated email sequences directly within the CRM.
Agency founders can manage diverse client pipelines while using shared notes and mentions to collaborate with team members on deal progress.
Partnership managers can leverage waterfall enrichment to find contact details for potential collaborators and track interaction history across shared lists.
Venture capitalists can organize startup deal flows by creating custom pipelines and using AI magic fields to categorize companies based on sector or stage.
Platform
Task
Features
• relationship intelligence
• pipeline management
• automated email sequences
• advanced roles and permissions
• multi-channel synchronization
• ai magic fields
• waterfall contact enrichment
• folkx chrome extension
FAQs
How does folk handle contact enrichment?
folk uses a waterfall approach, querying multiple data sources like Apollo and Clearbit to find missing emails and phone numbers. This ensures a higher success rate by trying a secondary source if the first one fails to return results.
Can I try folk before committing to a paid plan?
Yes, folk offers a 14-day free trial that activates automatically upon signup, allowing you to test premium features. No credit card is required to start the trial, and you can request an extension if needed.
What is the folkX extension used for?
The folkX Chrome extension allows you to import leads and contact details directly from LinkedIn and other websites without manual copy-pasting. It also enables you to enrich contact data and add people to specific CRM lists in one click.
How does pricing work for teams?
Pricing is based on the number of members in a workspace, with prorated charges applied when adding or removing teammates. Each tier offers different monthly credits for enrichments, AI fields, and message sends.
Is folk GDPR compliant?
Yes, folk is GDPR compliant and SOC 2 Type I certified, ensuring that all contact data and enrichment processes meet high security and privacy standards. They also provide a Data Processing Agreement (DPA) for business users.
Pricing Plans
Standard
USD20.00 / per month, billed annually• Pipeline management
• Email campaigns
• Contact enrichment
• AI Assistants
• Magic fields
• LinkedIn extension
• Email, calendar & WhatsApp sync
• 5,000+ integrations
Premium
USD40.00 / per month, billed annually• Custom objects & Deals
• Email sequences
• Advanced roles & permissions
• Dashboards
• API access
• Increased enrichment credits
• Full interaction history
Custom
USD80.00 / per month, billed annually• Custom enrichment limits
• Custom billing
• Dedicated support on integrations
• Dedicated point of contact
Job Opportunities
There are currently no job postings for this AI tool.
Ratings & Reviews
No ratings available yet. Be the first to rate this tool!
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