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Breadcrumbs

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About

Breadcrumbs is an enterprise-grade revenue acceleration platform that provides lead scoring and routing engine at the intersection of marketing and sales. It helps optimize the entire funnel, increase MQL to Opp conversion, and supports both sales-assisted and PLG motions. Key features include Copilot, an AI assistant that analyzes data to generate suggested lead-scoring models in seconds, and a completely transparent and customizable scoring engine. The platform allows users to build, test, and iterate unlimited models for acquisition, expansion, and retention, and run multi-variate tests. It offers no-code connectors for seamless integration with existing tech stacks like HubSpot, Salesforce, and Mixpanel, enabling data consolidation and actionable business intelligence. Breadcrumbs also provides detailed breakdowns of fit and intent data for sellers and insights for funnel efficiency, utilizing machine learning to adapt and improve over time.

Platform
Web
Task
lead scoring

Features

machine learning to identify predictive attributes

visualize data from all connected platforms in one place

native oauth integrations into core gtm stack

no-code connectors for tech stack integration

compare allows validation of different hypotheses

reveal identifies predictive attributes with ml

unlimited workspaces and models for various revenue levers

3-click lead scoring model creation with copilot

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