Breadcrumbs
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About
Breadcrumbs is a Revenue Acceleration Platform designed for enterprise-grade lead scoring. It helps businesses optimize their entire sales funnel, aiming for up to 30% increased MQL to Opp conversion. The platform supports both sales-assisted and product-led growth (PLG) motions. A key feature is "Copilot," which uses AI to analyze data and generate suggested lead-scoring models in seconds, while still allowing user control and customization. Breadcrumbs enables users to build, test, and iterate unlimited lead scoring models for various revenue levers like acquisition, expansion, and retention. It fosters sales and marketing alignment by providing objective conversations based on ML-identified predictive attributes and comparison tools. The platform integrates with existing tech stacks using no-code connectors (HubSpot, Marketo, Intercom, Segment, Pendo, ActiveCampaign, Salesforce, Mailchimp, Mixpanel, Zingly) and offers a powerful API. It centralizes GTM stack data for practical business intelligence, allowing operators to explore unified views, conduct trend analysis, and gain deep analytics. Breadcrumbs provides detailed context to sellers on what makes a lead "hot" and uses machine learning to identify predictive attributes, continuously improving over time.
Platform
Task
Features
• multi-variate testing capabilities
• detailed lead context for sellers
• unified gtm stack data visualization
• machine learning for predictive attribute identification
• no-code integrations with popular tech stacks
• unlimited lead scoring models for various revenue levers
• ai-powered copilot for model generation
• enterprise-grade lead scoring
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