Trupeer.ai Secures $3M to Automate Pro Business Videos from Screen Recordings

In a significant move for the burgeoning AI-powered video sector, Trupeer.ai has secured $3 million in seed funding to advance its platform that automates the creation of professional-grade videos from simple screen recordings. The investment round was led by RTP Global, with notable participation from Salesforce Ventures and a consortium of over 20 angel investors, many of whom are current or former CIOs and CTOs at Fortune 500 companies.[1][2] This infusion of capital underscores the growing demand for tools that can simplify and scale video production for business-critical workflows, such as employee onboarding, customer training, and product demonstrations.[1]

Trupeer was born from a common frustration experienced by its co-founders, Shivali Goyal and Pritish Gupta.[1][3][4] With backgrounds in large-scale digital transformation and startup operations respectively, both repeatedly encountered the difficulty of effectively sharing and scaling product knowledge.[1][5] Traditional methods of creating polished product videos were either too time-consuming, requiring hours of tedious editing, or prohibitively expensive.[2] In response, they founded Trupeer in 2023 with the mission to empower anyone, regardless of technical skill, to transform a basic screen recording into a high-quality, searchable, and easily distributable video asset.[3][2] The Bengaluru and San Francisco-based company aims to eliminate the friction in knowledge sharing within organizations.[1][3]

The core of Trupeer's offering is a generative AI platform that streamlines the entire video creation process.[6] Users begin by making a screen recording using a simple Chrome extension.[7][8] Trupeer's AI engine then gets to work, automatically transcribing the audio, removing filler words, and generating a studio-quality voiceover from a selection of over 100 voices and accents.[7][9] The platform also adds intelligent zoom effects that follow cursor actions, applies subtitles, and can even insert a human-like AI avatar to enhance engagement.[7][9] Beyond video, the same screen recording is simultaneously converted into step-by-step written documentation, complete with screenshots, headlines, and summaries.[7][8] This dual output of video and text from a single source significantly reduces the time and effort required for content creation.[6][10] The platform is designed for a wide range of users, including product marketers, support teams, technical writers, and learning and development professionals.[7][11]

The $3 million in funding will be instrumental for Trupeer's next phase of growth. The company plans to aggressively expand its marketing efforts, particularly in the United States and Europe, to build on its existing user base of over 10,000 teams globally.[1][9] A significant portion of the capital will also be dedicated to product development.[9] The long-term vision extends beyond screen recordings, with plans to enable video generation from documents and to integrate with existing enterprise platforms like CRMs and learning management systems.[2] This reflects a broader ambition to build a comprehensive knowledge infrastructure that democratizes the creation and accessibility of workflow information across an organization.[2] The investment from Salesforce Ventures, which followed Trupeer's victory at Salesforce's AI Pitchfield competition, signals strong confidence in the startup's potential to serve the enterprise market.[1][2]

Trupeer's emergence comes at a time when artificial intelligence is fundamentally reshaping video production.[12][13][14] AI is making the creation of high-quality video content more accessible and scalable than ever before, a trend that is particularly impactful for businesses needing to produce large volumes of training and marketing materials.[13][15] The ability to automate tasks like editing, voiceovers, and even the generation of B-roll footage is transforming what was once a complex and resource-intensive process.[12][14] Companies are increasingly turning to AI-powered solutions to enhance employee training, improve customer support, and create more personalized marketing experiences.[12][16] Trupeer is positioning itself as a key player in this evolving landscape, offering a practical solution that addresses a clear and persistent pain point for modern organizations. By turning complex processes into clear, easily digestible video and written guides, Trupeer is not just simplifying content creation; it is helping to unlock the collective knowledge within businesses and make it readily available to all.