In a significant move to accelerate the adoption of artificial intelligence-powered solutions, global digital engineering leader Persistent Systems has launched a state-of-the-art AI Experience Transformation Studio in Pune, India. This dedicated facility is designed as a collaborative hub where enterprises can ideate, co-create, and build human-centered digital experiences leveraging the full potential of AI. The studio's inauguration signals a deliberate effort to bridge the often-fragmented relationship between advanced AI capabilities and intuitive user experiences, a critical challenge for businesses navigating digital transformation. By providing a purpose-built environment for innovation, Persistent aims to help clients move beyond theoretical AI applications and deliver tangible, impactful solutions that drive measurable business outcomes and streamline the entire product lifecycle.

The new Experience Transformation (XT) Studio is a physical manifestation of Persistent's "AI-first" strategy, an approach that embeds artificial intelligence into the core of its service offerings.[1] Many enterprises struggle with integrating user experience design late in the development cycle, leading to disjointed products, costly rework, and a disappointing return on investment. The Pune studio directly confronts this issue by providing a space where business strategy, UX consulting, and product engineering converge from the outset. It features flexible zones tailored for different stages of innovation, including design thinking and workshop areas for journey mapping and innovation sprints, UX collaboration spaces for rapid prototyping, and immersive showcases that demonstrate industry-specific AI applications. This integrated model is intended to empower enterprises to design both with AI and for AI, ensuring that human insight is a foundational element of technological innovation. The studio serves as a co-innovation hub, bringing together clients and partners to reimagine user journeys and accelerate the time-to-value by closely aligning business objectives with end-user expectations.

This launch is a cornerstone of a broader, multi-faceted AI strategy deployed by Persistent to solidify its position as a leader in enterprise modernization. The company has been actively building a comprehensive ecosystem to support its "GenAI-First" vision. A key component of this is the Persistent GenAI Hub, a platform designed to accelerate the creation and deployment of generative AI applications by integrating with an organization's existing infrastructure.[2][3] The Hub allows clients to innovate while practicing responsible AI, offering pre-built accelerators and frameworks to optimize costs and streamline development across various large language models (LLMs) without vendor lock-in.[2][4] This platform-based approach complements the hands-on, collaborative work fostered by the new XT Studio, providing the tools and infrastructure necessary to scale the bespoke solutions developed there. CEO and Executive Director Sandeep Kalra has emphasized that in the current market, enterprises compete on experiences as much as on products, with AI serving as the critical enabler for delivering these experiences at scale.[1]

Further strengthening its AI capabilities, Persistent has forged strategic, multi-year collaborations with major technology giants, including AWS, Google Cloud, and IBM.[5][6][7] A partnership with Google Cloud is focused on driving the adoption of generative AI across key markets like the U.S., U.K., India, and Australia, utilizing Google's Gemini models to develop industry-specific solutions.[6] Similarly, a strategic agreement with AWS is aimed at expediting innovation by leveraging services like Amazon CodeWhisperer and Amazon Bedrock, giving Persistent early access to new generative AI services and tools to build proofs of concept that demonstrate tangible business outcomes.[5][8] The company's 20-year collaboration with IBM includes a dedicated Watsonx Center of Excellence, maximizing the value of enterprise AI investments.[7] These deep-rooted partnerships provide Persistent with access to cutting-edge technology and additional resources, enabling the rapid development and deployment of robust, scalable AI solutions for its clients across sectors like financial services, healthcare, and consumer tech.[6][9]

The establishment of the AI Experience Transformation Studio in Pune is not only a significant milestone for Persistent but also a reflection of India's ascending role as a global hub for AI innovation. The Indian AI market is projected to grow significantly, reaching an estimated $17 billion by 2027.[10] This growth is fueled by a combination of a formidable IT services industry, a vibrant startup ecosystem, and substantial investments in data center infrastructure.[11] Both domestic and global IT firms are leveraging their Indian operations to build and scale AI solutions for a worldwide clientele. Pune, in particular, is emerging as a critical node in this ecosystem.[12] The Maharashtra state government has actively promoted the region as a technology and investment destination, signing agreements with major tech companies like Google to implement AI across various sectors and expressing ambitions to make the state India's AI capital.[13][14] The city's growing innovation ecosystem, supported by initiatives like the Pune Knowledge Cluster's AI Incubation and Skills Development Centre, makes it a strategic location for fostering the talent and collaboration needed to drive the next wave of AI-led development.[15]

In conclusion, Persistent's new AI Experience Transformation Studio represents a strategic and timely investment. It is a direct response to the enterprise need for practical, human-centric AI solutions that deliver real-world value. By integrating design-led thinking with its robust GenAI Hub and leveraging powerful partnerships with cloud leaders, Persistent is creating a holistic ecosystem for AI-powered innovation. The Pune studio stands as a testament to the company's commitment to its AI-first vision and strategically positions it to capitalize on the immense opportunities within India's burgeoning technology landscape. As businesses worldwide continue to navigate the complexities of digital transformation, facilities like the XT Studio will be crucial in turning the immense promise of artificial intelligence into a tangible and intuitive reality for customers and employees alike. The company has announced plans to expand the XT Studio network to other key regions across the U.S., Europe, and APAC, signaling its intent to foster global collaboration in the future of experience-led innovation.