xpln.ai
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About
xpln.ai offers an AI-powered ad measurement solution that utilizes advanced attention-based metrics. It analyzes various data points (ad position, surface area, page context, traffic source, semantic analysis) combined with eye-tracking panel data and machine learning to provide real-time estimates of user attention. The platform aims to improve ad spend efficiency by focusing on attention rather than viewability, offering actionable insights to optimize campaigns across different funnel objectives. xpln.ai boasts a comprehensive data set, advanced eye-tracking technology, and wide inventory coverage (social media, walled gardens, CTV, streaming platforms). It works with advertisers, agencies, marketplaces, adtechs, publishers, and sales houses to improve campaign effectiveness, inventory value, and selling prices. The platform claims quick integration and delivery of actionable insights within 24 hours.
Platform
Task
Features
• transparency
• wide ad inventory coverage
• comprehensive data set
• eye-tracking data & machine learning
• advanced attention-based metrics
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