Winware
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About
Winware provides always-on audience research to help businesses craft winning go-to-market strategies by uncovering deep insights into target audiences' needs, challenges, budgets, and competitive views. It offers speed and transparency, delivering insights from LinkedIn-verified members of buyer audiences within days. The platform enables feedback from real buyers by sourcing participants based on job title, company size, industry, and screener questions, with LinkedIn profiles visible for verification. It facilitates deep persona and buyer decision research, understanding unmet needs and buying processes. Winware allows testing of various marketing content like homepages, videos, blogs, and ads. Its AI researcher goes beyond surface-level answers by asking real-time follow-up questions. Furthermore, Winware trains its GTM AI Agents on product and buyer research to generate go-to-market campaigns driven by actual buyer feedback, ensuring content aligns with the voice of the real audience.
Platform
Features
• fast insights delivery (within days)
• ai recommendations for new content and image generation
• test any marketing content (homepage, videos, ads, etc.)
• ai-powered go-to-market campaign generation
• ai researcher for real-time follow-up questions
• deep persona and buyer decision research
• feedback from linkedin-verified real buyers
• always-on audience research
FAQs
What does “Winware sources test participants for you” mean?
Winware works with panel providers to source participants matching your target personas criteria.
How do we know you will find our ideal prospects to test and get feedback from?
Winware requires LinkedIn authentication for B2B recruiting and shares participant LinkedIn profiles. Screener questions are also used to filter participants.
How many test participants is needed for each test?
You get great results with just 10 responses, and diminishing returns beyond 10 participants per persona per test.
How long does it take Winware to complete a test?
Winware can source 10 participants within 2-3 business days, though it may take longer for niche personas.
What does “test on participants that you source” mean?
You can use Winware to test on your own list of prospects, customers, or community. Winware can also handle gift card payments for your sourced participants.
What do you mean by AI generated content?
Winware provides recommendations for new content (e.g., LinkedIn, blogs, email, landing pages) based on key human feedback and AI.
What is an “AI Chatbot trained by your research” and how is it different from just using ChatGPT, Claude or other AI Content tools?
Winware uses feedback from real target buyers as input for pre-created AI prompts for marketing use cases. This provides higher quality output than general AI tools.
Are you sharing my information with AI platforms?
No, Winware has data sharing with AI platforms set to 'Off' to keep your information private.
How do you ensure that my data is safe?
Winware is SOC2 and GDPR compliant, with certificates available upon request, ensuring critical data security.
What type of expertise and support can we expect?
The Winware founding team has over a decade in qualitative research. They offer dedicated support, help with test setup, and fast communication via Slack channels.
Do you offer a free test?
Yes, a free trial is offered for testing with participants you source yourself. Recruiting by Winware requires an upgrade.
Pricing Plans
Pay-as-you-go Research (B2B Decision Leaders)
$160.00 / per respondent• B2B Decision Leaders research
• Survey your customer list
• You decide gift card
• Ad hoc test frequency
• Self Service support
• Unlimited user seats
• Unlimited AI Agents
• LinkedIn profiles of participants
• Screener questions to qualify buyers
• Credit Card Only payment
Pay-as-you-go Research (B2B IC's)
$80.00 / per respondent• B2B IC's research
• Survey your customer list
• You decide gift card
• Ad hoc test frequency
• Self Service support
• Unlimited user seats
• Unlimited AI Agents
• LinkedIn profiles of participants
• Screener questions to qualify buyers
• Credit Card Only payment
Always-on Research
Unknown Price• Quarterly research frequency
• 30 responses per persona
• Full service, done for you research
• Unlimited user seats
• Unlimited AI Agents
• LinkedIn profiles of participants
• Screener questions to qualify buyers
• Organization/Team Management
• Custom Terms of Service (available upon request)
• Single Sign-On (SSO) via SAML (available upon request)
Free Trial (BYO Audience)
Free Plan• Test on your own list of participants
• Set screener questions
• Capture feedback on content
• AI recommendations and content generation
Job Opportunities
There are currently no job postings for this AI tool.
Ratings & Reviews
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