Increase domain portfolio returns using real-time machine learning auctions that route traffic to the highest-paying global advertisers in under 100ms.
Winware
Run AI-moderated qualitative user research and test marketing messaging with verified B2B LinkedIn audiences to capture actionable insights fast.
Free plan available
$399/mo
About Winware
Winware is an AI-powered customer and product research platform designed to automate and accelerate qualitative feedback loops. The tool helps organizations validate product concepts, user experiences, and marketing messaging by connecting them directly with verified B2B audiences. Instead of dealing with the logistical hurdles of manual scheduling or the shallow responses typical of unmoderated surveys, Winware employs dynamic AI moderation to ask real-time follow-up questions during user test sessions, ensuring rich, in-depth responses. To initiate a study, teams can either bring their own participants or recruit directly through Winware's network. When sourcing new audiences, participants are authenticated via LinkedIn to ensure genuine professional backgrounds matching targeted job titles, industries, and company sizes. Once tests launch, Winware's AI moderator guides respondents through interactive questionnaires and asks tailored probe questions. The platform then synthesizes all collected qualitative data into comprehensive feedback reports complete with key quotes, highlight video clips, and concrete, actionable recommendations. Winware is primarily built for product managers, UX researchers, and B2B product marketing teams who require reliable buyer and user perspectives without prolonged research timelines. It suits scenarios such as testing homepage conversion copy, gathering feedback on interactive prototypes from enterprise decision-makers, or identifying friction points in sales collateral. An integrated AI Research Agent also lets team members query aggregated test findings conversationally to discover patterns on demand. What sets Winware apart from standard research suites is the combination of verified LinkedIn profiles and AI-moderated follow-ups. Unlike anonymous consumer survey panels, Winware eliminates fraudulent responses by providing authentic profile URLs for every respondent. Furthermore, it avoids training AI models on customer research data, operating with SOC2 and GDPR compliance to maintain enterprise-grade privacy and security standards.
Winware pros & cons
Pros
- Eliminates fake panel respondents by providing verified LinkedIn profiles for each B2B tester.
- Delivers qualitative insights within 1 to 3 business days without manual interview scheduling.
- Dynamic AI moderation asks contextual follow-up questions to uncover deeper feedback.
- Offers a free platform tier allowing pay-as-you-go participant recruitment.
- Strict data privacy standards ensure user data is not used to train underlying AI models.
Cons
- Testing on self-sourced users is not included in the Pay-as-you-go free platform plan.
- The Always-on Research plan requires an annual commitment of $4,788 rather than flexible monthly billing.
- Single Sign-On (SSO) and team management are restricted to enterprise accounts.
Winware use cases
- B2B Product Marketing Managers can test homepages, ad creatives, and one-pagers with verified decision-makers to evaluate messaging clarity before launch.
- UX Researchers and Product Designers can run rapid feedback sessions on prototype designs using the dynamic AI moderator instead of scheduling manual interviews.
- Product Leaders can evaluate customer sentiment and prototype feature viability by bringing their own customer lists into structured test environments.
- Enterprise teams can use the AI Research Agent to ask ad-hoc questions and quickly extract key participant quotes for stakeholder presentations.
Winware features
- soc2 and gdpr compliant data handling
- automated participant gift card management
- customizable screener questions and demographic targeting
- bring-your-own (byo) participant testing support
- conversational ai research agent to query study data
- ai synthesis summaries with quotes and highlight clips
- dynamic ai moderation with automated follow-up probing
- linkedin-verified b2b respondent recruiting
Winware pricing
Is Winware free? Yes, Winware has a free plan, and paid plans start at $399 / month.
Pay-as-you-go Research
Free
- $0 platform software fee
- Unlimited user seats
- Unlimited AI agents
- Self-service support model
- LinkedIn profiles of participants included
- Screener questions to target buyers
- Per-respondent sourcing fees for recruited panels ($60-$160)
- Credit card payment option
Always-on Research
$399 / month
- Billed annually at $4,788/year
- Ability to test on your own users
- 24 tests per year with AI Moderator included
- Discounted panel respondent pricing ($50-$125)
- Full-service support with research expert access
- Unlimited user seats and AI agents
- Dedicated Slack channel communication
- LinkedIn profiles of recruited participants
Winware FAQs
How does Winware verify that research participants are real professionals?
Winware requires LinkedIn authentication for all B2B recruitment. Users receive the full LinkedIn profile URL of each participant to independently confirm their job title, company size, and relevant industry experience.
How does the AI moderator work during qualitative tests?
Rather than relying on static questionnaires, Winware's AI moderator dynamically asks relevant follow-up questions in real time. This digs deeper into participant responses without requiring manual scheduling or human interview moderation.
How many test participants are typically required per study?
Because Winware focuses on qualitative rather than quantitative testing, the platform recommends 10 participants per persona. This sample size provides deep, actionable insights while avoiding diminishing returns.
How fast does Winware recruit test participants?
Winware typically sources 10 qualified participants within 1 to 3 business days. Sourcing may take slightly longer if the requested persona criteria are exceptionally niche.
Does Winware share customer research data to train AI models?
No, Winware explicitly turns off model improvement settings with third-party AI providers. Customer data remains confidential, private, and protected under SOC2 and GDPR compliance.
Can I use Winware to run tests on my own existing customers?
Yes, teams can bring their own audience to test feature prototypes or copy. Winware also allows researchers to optionally offer and distribute gift cards to self-sourced participants.
Ratings & reviews
No reviews yet. Be the first to share how Winware worked for you.
Alternatives to Winware
View all alternatives
Optimize offline marketing and increase sales using AI-powered digital signage and audience analytics to target physical retail visitors in real-time.
Analyze real-time consumer behavior and activate high-accuracy audience segments using deterministic, privacy-first data from an opted-in representative panel.
Transform audience engagement into actionable insights with interactive quizzes and surveys. Boost conversions and monetization for advertisers and publishers.
Gain real-time behavioral insights and attendee sentiment with 95% accuracy using ethical facial analysis designed for retail, events, and focus group research.
Persona AI uses machine learning to analyze data, build customer personas, and optimize marketing campaigns for improved ROI.
Discover audience segments, viral reach, and cross-promo opportunities across 550,000+ podcasts with data-driven AI analytics updated every week.
Generate accurate, rich consumer insights in minutes using AI-powered personas and automated text analytics to transform raw data into actionable knowledge.
GummySearch is an AI tool for finding, organizing, and searching customer communities on Reddit, aiding in startup ideation, product validation, content, and sales leads.
Sponsored tools
Test your knowledge in live multiplayer Jeopardy-style trivia battles with AI-assisted grading that recognizes correct answers even with spelling mistakes.
Connect with engaged niche audiences or monetize your subscriber base through an automated marketplace featuring verified metrics and secure Stripe payments.
Swap characters, backgrounds, or styles in any video while preserving original motion and camera paths. Perfect for digital marketers and creators.
Track brand citations and mentions across Google AI Mode, ChatGPT, Claude, and more. Discover top-cited sources and queries with zero signup required.