Whatmore
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About
Whatmore is an AI-powered content creation and conversion platform specifically designed for fashion and lifestyle ecommerce brands. It operates through two primary modules: AI Studio and Shoppable Videos. The Studio tool allows brands to generate professional-grade visual assets—such as on-model photos from flatlays and lifestyle videos from static images—while the Shoppable Videos module provides interactive widgets that let customers purchase products directly from video content embedded on their website. By automating the visual production process, the platform helps retailers maintain fresh catalog listings across all sales channels. The platform automates the content lifecycle by utilizing generative AI to handle complex editing tasks. Users can upload simple product photos or paste URLs from Shopify or Amazon; the AI then applies features like Model Swap to change ethnicities or ages, Lifestyle Backgrounds to replace studio settings, and Flatlay to On-Model to create realistic worn-apparel shots. For videos, the system adds motion, camera pans, and royalty-free music to static assets. These outputs can then be deployed as lightweight, speed-optimized widgets on product pages or used as high-performing ad creatives for Meta and Google campaigns. This tool is primarily built for ecommerce, marketing, and cataloging teams within the fashion, beauty, and D2C sectors. It is particularly valuable for brands that need to launch large collections quickly but want to avoid the high costs and logistical hurdles of traditional studio photography. Agencies managing multiple client catalogs also benefit from the bulk-generation features and the ability to A/B test different creative variations, such as different model ethnicities or background themes, to optimize for various geographic markets and audience segments. Whatmore distinguishes itself by focusing on the intersection of creation and conversion. Unlike general AI image generators, it ensures brand consistency through saved templates and Micro-edit features that allow for specific adjustments without regenerating the entire asset. Its shoppable video technology is engineered for performance, ensuring that high-quality video carousels do not negatively impact page load speeds—a common pain point for Shopify merchants. Furthermore, the platform provides full commercial usage rights for all AI-generated content, removing the legal complexities often associated with talent releases.
Pros & Cons
Reduces catalog production costs by up to 90% compared to traditional studio photography shoots.
Shoppable video widgets are speed-optimized to ensure zero impact on website page load times.
Provides full lifetime commercial usage rights for all AI-generated models and content created in Studio.
Supports 1-click installation for Shopify and simple embed codes for other major ecommerce platforms.
Allows for high diversity in marketing by swapping AI models' age, ethnicity, and skin tone instantly.
The free plan exports contain watermarks, which limits their use for professional storefronts and advertising.
AI Studio is primarily optimized for fashion, making it less effective for technical or industrial product categories.
Credit costs for video generation are significantly higher than for static images, consuming up to 10 credits per clip.
The entry-level free plan is restricted to basic templates and does not support video creative generation.
Use Cases
Ecommerce managers can launch 100+ SKU collections in minutes by converting flatlays to on-model shots automatically.
Marketing teams can reduce creative fatigue in Meta ads by bulk-generating variations with different backgrounds and models.
Shopify store owners can increase time-on-site by embedding interactive shoppable video carousels with direct add-to-cart actions.
Cataloging teams can maintain brand consistency across thousands of SKUs by applying global style templates to every product image.
Digital agencies can localize visual content for different global regions by swapping model faces to match local demographics.
Platform
Task
Features
• bulk creative generation
• model swap
• auto-tagging products
• resolution upscaling (4k)
• catalog image to video
• shoppable video widgets
• lifestyle background generation
• flatlay to on-model
FAQs
How many credits does it cost to generate a video?
On the Growth plan, a 4-second video consumes 10 credits, while higher-tier plans like Premium reduce the cost to 6 credits per video.
Do unused credits roll over to the next month?
Yes, unused credits automatically roll over to the next billing cycle as long as you maintain or upgrade your current subscription plan.
Is a developer needed to install shoppable videos?
No, the platform offers a 1-click install for Shopify and a simple copy-paste embed code for platforms like WooCommerce or BigCommerce.
Can I use Whatmore for products other than fashion?
While it is designed primarily for fashion, the shoppable video widgets work for any category, and the Studio tools support beauty, home, and lifestyle brands.
How does the tool ensure website speed isn't affected?
The video widgets are lightweight and only load three active videos at a time as the user scrolls, using compressed thumbnails to prevent lag.
What is the Model Swap feature?
This tool allows you to change the model in an existing photo or video to a different age, ethnicity, or skin tone while keeping the product intact.
Can I generate videos directly from a product link?
Yes, you can paste any live Shopify or Amazon product URL, and the Studio will automatically fetch images to create video content.
What is included in the Free plan?
The free plan provides 20 credits to test features like model swaps and background generation, though exports will include a watermark.
Does the platform support bulk creation?
Yes, the Bulk Create feature allows users to generate hundreds of videos or images at once by applying a single template to a zip file or CSV.
Are the AI-generated images realistic?
The AI is designed to adjust lighting, shadows, and fabric drape automatically to ensure that models and backgrounds look photorealistic for ad use.
Pricing Plans
Pro
USD19.00 / per month• 40 Credits
• Image & video creation
• Image & video editing
• Watermark-free exports
• Commercial usage rights
• Up to 2 brand guidelines
Free
Free Plan• 20 credits to start
• Basic templates
• Community support
• Watermarked exports
• No video creatives
Job Opportunities
There are currently no job postings for this AI tool.
Ratings & Reviews
No ratings available yet. Be the first to rate this tool!
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