Vase.ai
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About
Vase.ai is an on-demand market research platform designed to provide rapid consumer insights across Southeast Asia. By leveraging a verified panel of 3.6 million consumers, the platform allows businesses to move away from slow, traditional research methods and receive actionable data in as little as 24 hours. The tool focuses on Validation as a Service (VaaS), helping organizations understand brand perception, test product concepts, and evaluate campaign effectiveness through both quantitative and qualitative lenses. The platform operates through a streamlined four-step process: selecting a target audience based on specific demographics or behaviors, designing a survey using expert-built templates or custom questions, collecting real-time responses, and acting on AI-generated insights. A key feature is the Automated Insights Launcher, which enables users to launch concept tests in just eight clicks. Behind the scenes, Vase.ai uses proprietary AI algorithms combined with human-in-the-loop verification to ensure the data is high-quality and free from invalid responses. This tool is primarily tailored for marketing teams, product managers, and business owners who need to make data-driven decisions without the overhead of a traditional research agency. While it serves large enterprises like Coca-Cola and Grab, its mission is to make consumer research accessible to smaller businesses by offering lower entry points starting at approximately USD 1,000. It is particularly beneficial for those operating in the Southeast Asian market who require localized feedback on consumer motivations, attitudes, and preferences. What sets Vase.ai apart is its combination of speed and analytical depth. Unlike standard survey tools that just provide raw data, Vase.ai features a Suggested Insights engine that automatically populates correlations and identifies significant trends, reducing the time spent on manual analysis in Excel or PowerPoint. Additionally, the platform offers full-service add-ons where in-house experts assist with survey scripting and comprehensive report building, providing a bridge between DIY software and a full-service consultancy.
Pros & Cons
Delivers visualized consumer data and trends in as little as 24 hours.
Accesses a massive, verified panel of 3.6 million consumers across Southeast Asia.
Uses AI algorithms and human experts to filter out low-quality or invalid survey responses.
Offers a Suggested Insights feature that automatically identifies correlations in data.
Provides expert-designed templates that allow users to launch concept tests in just eight clicks.
Primary focus on Southeast Asia may limit utility for global market research needs.
Entry-level pricing starts at USD 1,000, which may be prohibitive for micro-businesses.
Advanced report generation and survey scripting require additional paid add-ons.
Use Cases
Marketing managers can test campaign effectiveness and ad concepts before launch to identify what resonates with their target audience.
Product developers can validate new product ideas and features using concept testing to ensure they build solutions consumers actually want.
Brand strategists can conduct brand health tracking to see how their company compares against competitors in specific Southeast Asian industries.
Small business owners can use expert-designed templates to conduct professional-grade market research without needing a dedicated research team.
Platform
Features
• real-time results dashboard
• segmentation analysis
• automated insights launcher
• expert-designed templates
• team sharing options
• ai data validation
• 24-hour insights delivery
• 3.6m southeast asian panel
FAQs
How long does it take to get results from a survey?
Insights are typically delivered in just 24 hours. Users can also monitor consumer feedback streaming in via the real-time dashboard as soon as responses are submitted.
How does the credit system work on the platform?
Credits represent the volume of responses; one credit is equivalent to one question asked to one person. For example, asking two questions to 100 people would require 200 credits.
Can I use Vase.ai if I don't have experience in market research?
Yes, the platform is built for non-experts and includes expert-designed templates and best practices. Users can also utilize researcher-managed services for survey building and report generation.
How is the quality of the data ensured?
Vase.ai uses proprietary AI algorithms combined with human-in-the-loop verification to validate every response. This ensures that the collected data is actionable and free from quality issues.
Does the platform support surveys using my own contact list?
Yes, the platform can collect responses from your own database. This allows businesses to unify all their research data in one platform for easier reference.
Pricing Plans
Start
USD1000.00 / per project• 3.6M consumer panel access
• Insights in 24 hours
• AI-powered engine
• Real-time dashboard
• Expert support
• Segmentation analysis
Survey Building Add-on
MYR1500.00 / per project• Survey creation assistance
• Alignment session
• Expert survey review
• Scripting and launching
• Data cleaning
Full Research Report Add-on
MYR4700.00 / per project• Customized research report
• Comprehensive response analysis
• Stakeholder-ready delivery
• Tailored to question count
Free Consumer Insights
Free Plan• Monthly insight reports
• Consumer behavior trends
• Newsletter access
• Webinar access
• Case study downloads
Job Opportunities
Sales Development Representative
Get real consumer insights from 3.6M Southeast Asians in under 24 hours to validate products and optimize marketing campaigns with AI-driven analytics.
Benefits:
Commission Structure (Uncapped)
Coworking Space (Co-labs | The Starling Mall)
Unlimited Vacation Days
Laptop & Cellphone
Medical Insurance
Experience Requirements:
Minimum 2 years of experience in a sales role
Minimum 1 year of specific experience in outbound prospecting
Other Requirements:
Exceptional written and verbal communication skills
Familiarized with Tech Stack (HubSpot, Instantly.ai, LinkedIn Sales Navigator, Fireflies.ai)
Work Permit in Malaysia
Responsibilities:
Build targeted outbound prospect lists and execute multi-channel outreach campaigns
Engage with inbound leads and qualify their needs
Manage pipeline with precision and nurture opportunities
Collaborate closely with Account Executives to close deals
Work hands-on with AI tools to automate sequences and lead scoring
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Data Operations Analyst
Get real consumer insights from 3.6M Southeast Asians in under 24 hours to validate products and optimize marketing campaigns with AI-driven analytics.
Benefits:
Coworking Space (Co-labs | The Starling Mall)
Laptop
Unlimited Vacation Days
Birthday Voucher (RM 100)
Medical Insurance
Experience Requirements:
Adept at utilising Google Sheets and Excel with advanced capabilities
Comfortable using AI tools (e.g. ChatGPT, Claude, scripting assistants)
Proficiency in English and Malay
Other Requirements:
Analytical mindset to spot patterns in fieldwork data
Negotiation and vendor management skills
Work Permit in Malaysia
Responsibilities:
Execute and manage survey campaigns end-to-end
Run smart feasibility assessments using historical trends
Negotiate with panel vendors for pricing and timelines
Experiment with AI tools to automate repetitive workflows
Collaborate with Customer Success and Business Development teams
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