Optimize the automotive customer journey with an AI operating system that unifies sales, service, and marketing for dealerships to drive loyalty and conversions.
Toma
Scale dealership operations and protect service revenue with AI agents that handle inbound scheduling, lead qualification, and customer inquiries 24/7.
Paid only
Price not published
About Toma
Toma is a specialized AI operating system designed to manage the constant flow of customer conversations that keep automotive dealerships running. By serving as an intelligent digital front line, the platform automates complex inbound requests across multiple communication channels, including phone and text messaging. Its primary purpose is to safeguard dealership revenue by ensuring that every customer inquiry is addressed immediately, whether it is for lead qualification, basic service questions, or direct appointment booking. This allows dealership teams to shift their focus away from repetitive phone tasks and toward high-value, in-person interactions that drive growth. The platform operates through a sophisticated blend of natural language processing and deep technical integrations with existing dealership infrastructure, such as Dealer Management Systems (DMS) and service schedulers. Core features include an automated receptionist capable of routing calls to specific departments, as well as an proactive reminder system that sends automated texts and calls to reduce service no-shows. One of its most distinctive features is the "transfer clawback" mechanism; if the AI attempts to escalate a call to a human advisor and the call goes unanswered, the AI agent immediately resumes the conversation to keep the customer engaged, preventing them from hanging up in frustration. Toma is specifically built for dealership roles such as Service Managers, BDC (Business Development Center) directors, and General Managers who need to maintain operational efficiency during periods of high demand. It is particularly useful during major recall events or staffing shortages, where phone volume often exceeds human capacity. The platform provides a unified inbox where every interaction—whether via voice or text—is recorded and summarized. This gives leadership complete visibility into customer sentiment and outcomes, allowing for better training and quality control across the entire store. What sets Toma apart from generic conversational AI is its focus on "ultra-low latency" and its automotive-specific training. The agents are not just simple chatbots; they are "one-size-fits-one" agents that can be customized with specific voice personas and tones to match a dealership's brand. By integrating directly into the service scheduler, Toma can actually resolve requests—like booking a specific time slot for an oil change—rather than just taking a message. This ability to execute tasks within the dealership's existing software ecosystem makes it a true operational partner rather than a simple communication tool.
Toma pros & cons
Pros
- Integrates directly with dealership DMS and service schedulers for real-time booking.
- Reduces no-shows through automated text and call reminders without manual effort.
- Features a 'transfer clawback' that re-engages customers if a human advisor is unavailable.
- Provides full transcripts and sentiment analysis for every customer interaction in one dashboard.
- Automates follow-up via SMS the moment a call is dropped or disconnected.
Cons
- Requires a demo request to access specific pricing and plan details.
- Success depends on integration with specific supported dealership management systems (DMS).
- Targeted exclusively at the automotive dealership industry, limiting its use in other sectors.
Toma use cases
- Service Managers can automate appointment scheduling and reminders, saving dozens of advisor hours weekly while increasing bay occupancy.
- BDC Directors can reduce workload by up to 40% by letting AI handle routine inquiries while human agents focus on high-value sales leads.
- Dealership Receptionists can use the unified inbox to track all calls and texts in one place, ensuring no customer inquiry goes unanswered.
Toma features
- automated sms reminders
- unified interaction inbox
- transfer clawback
- human transfer triggers
- dropped call sms follow-up
- full-store receptionist
- service scheduler integration
- inbound call automation
Toma pricing
Is Toma free? No, Toma doesn't offer a free plan.
Custom
Price varies
- Inbound call automation
- Direct DMS & service scheduler integration
- Full-store digital receptionist
- Automated SMS and call reminders
- Dropped call SMS follow-up
- Transfer clawback for unanswered calls
- Custom voice persona and tone selection
- Unified communication inbox
- Call transcripts and sentiment analysis
- Automated follow-up alerts
Toma FAQs
How does Toma handle calls when a human advisor is needed?
Toma uses intelligent transfer triggers to detect when a situation requires a human touch and routes the call to the appropriate advisor. If the advisor is unavailable, the 'transfer clawback' feature allows the AI to step back in to keep the customer engaged and collect details.
Does Toma integrate with existing dealership software?
Yes, Toma is designed to integrate directly with your dealership's service scheduler and Dealer Management System (DMS). This allows the AI to book appointments in real-time and access relevant customer vehicle data for better service accuracy.
Can I customize the AI agent's voice and personality?
Dealerships can choose from various voice personas with different tones, such as professional, casual, or energetic. You can also customize greeting texts and specific prompts to ensure the AI mimics the preferences and nuances of your individual store.
What happens if a customer hangs up during a call?
Toma includes a dropped call SMS feature that instantly follows up with a text message to the customer if the connection is lost. This provides a second chance to assist them or book an appointment, preventing lost revenue opportunities from abandoned calls.
Ratings & reviews
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