sales outreach

Reply.io

Scale your sales outreach with automated multichannel sequences, AI-driven lead discovery, and an intelligent SDR agent that books meetings for your sales team.

Free plan available

$89/user /month

Reply.io screenshot

About Reply.io

Reply.io is a comprehensive sales engagement platform designed to automate and scale outbound outreach while maintaining a personalized touch. It centralizes communication across multiple channels, including email, LinkedIn, WhatsApp, SMS, and voice calls. By consolidating these touchpoints into unified sequences, users can reach prospects where they are most active. The platform is anchored by a database of over 1 billion contacts, providing real-time data and intent signals to help teams identify and verify potential leads before initiating contact. The platform operates through a blend of human-led and AI-driven workflows. Users can build complex, conditional sequences where follow-ups are triggered based on prospect behavior. A standout feature is the AI SDR agent, Jason AI, which handles the heavy lifting of the sales cycle. Jason can identify the right audience based on Ideal Customer Profiles (ICPs), generate personalized initial outreach, and manage incoming responses to book meetings directly on the user's calendar. This automation is supported by a robust deliverability suite, including unlimited email warm-ups and health monitoring to ensure messages land in primary inboxes. Reply.io is tailored for a wide range of users, from solopreneurs and early-stage startups to large-scale lead generation agencies and established B2B sales teams. For agencies, the platform offers white-labeling and multi-client management capabilities. Sales Development Representatives (SDRs) benefit from the unified inbox and Chrome extension for LinkedIn, while founders can use the platform's library of cold outreach templates to kickstart their business development without needing a dedicated sales department. What differentiates Reply from many competitors is its focus on autonomous automation through its AI side. While many tools offer email sequencing, Reply attempts to automate the entire conversational loop, from lead discovery to meeting scheduling. Furthermore, its pricing model focuses on active contacts rather than limiting the number of mailboxes or total emails sent, providing significant flexibility for high-volume outreach strategies. The inclusion of a built-in dialer and SMS automation alongside LinkedIn and WhatsApp steps makes it a truly multichannel solution.

Reply.io pros & cons

Pros

  • Provides unlimited mailboxes and email warm-ups to maximize sender reputation and volume.
  • Offers access to a massive database of over 1 billion contacts with verified emails and intent signals.
  • Supports full multichannel automation across Email, LinkedIn, SMS, WhatsApp, and Voice calls.
  • Features an autonomous AI SDR that can find leads, write personalized emails, and book meetings.
  • Native CRM integrations enable seamless data synchronization with tools like HubSpot and Salesforce.

Cons

  • LinkedIn and Call/SMS automation are often priced as separate per-account add-ons.
  • The Jason AI SDR agent has a high entry price of $500 per month.
  • Onboarding with a dedicated Success Manager is generally restricted to annual billing cycles.
  • Default prospect storage is limited to 100,000 contacts unless a manual limit increase is requested.

Reply.io use cases

  • Sales Development Representatives can automate outreach across multiple channels, allowing them to focus strictly on leads that have already booked meetings.
  • Lead Generation Agencies can utilize white-labeling and multi-client dashboards to manage high-volume outreach for dozens of different clients simultaneously.
  • Startup Founders can use pre-built templates and the AI sequence builder to launch professional-grade sales campaigns without hiring a dedicated sales team.
  • Recruiters can leverage LinkedIn automation and multichannel sequences to engage passive candidates more effectively than standard email alone.
  • Account Executives can use the integrated meeting scheduler and unified inbox to manage all prospect communications and calendar bookings in one place.

Reply.io features

  • linkedin automation
  • meeting scheduler
  • unified sales inbox
  • built-in cloud dialer
  • email deliverability suite
  • 1b+ b2b contact database
  • jason ai sdr agent
  • multichannel sequences

Reply.io pricing

Is Reply.io free? Yes, Reply.io has a free plan, and paid plans start at $89 / user /month.

Free Trial

Free

  • Multichannel sequences
  • B2B database access
  • API & Integrations
  • AI sequence generation
  • Email finder extension
  • Analytics access

Multichannel

$89 / user /month

  • Unlimited active contacts
  • LinkedIn automation
  • WhatsApp semi-automation
  • Calls & SMS automation
  • Team performance reports
  • Onboarding with CSM

Email Volume

$159 / month

  • 10,000 active contacts
  • Unlimited mailboxes
  • Unlimited email warm-up
  • Anti-spam & deliverability suite
  • 50 Live data credits
  • Unlimited users

Jason AI SDR

$500 / month

  • 24/7 autonomous operations
  • Real-time contact search
  • AI response handling
  • AI personalization
  • Meeting booking

Reply.io FAQs

What counts as an Active Contact in Reply.io?

An active contact is a unique recipient who can be sent a first-step email and an unlimited number of follow-ups within a month. While plans limit active outreach, you can store up to 100,000 prospects in your account by default.

How does the Jason AI SDR agent handle prospect responses?

Jason AI acts as an autonomous sales assistant that categorizes replies, answers basic queries, and books meetings for you. It uses AI to maintain personal conversations and manage follow-ups without manual intervention.

Does Reply.io support CRM integrations?

Yes, the platform offers direct integrations with Salesforce, HubSpot, Pipedrive, Copper, and Close. This allows for automated syncing of contacts, accounts, call logs, tasks, and sequence activities.

What is included in the 14-day free trial?

The trial provides access to all core features including multichannel sequence building, the B2B database, analytics, and AI features for personalization. No credit card is required to start the trial.

Are there limits on the number of mailboxes I can connect?

Reply allows for unlimited mailboxes and warm-ups on its plans to support changing requirements in cold outreach. This is designed to help users scale volume while maintaining high deliverability.

Ratings & reviews

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