NumberEight
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About
NumberEight provides AI-based behavioral intelligence to increase ad revenue without compromising privacy. Their solutions include ID-less demographic and behavioral targeting, on-device intelligence, and edge AI for mobile and podcast advertising. They offer Euclid Lite for demographic data and Euclid for behavioral data, helping publishers and ad providers enhance ad experiences while maintaining user privacy and GDPR compliance.
Platform
Task
Features
• low latency
• privacy by design
• edge ai
• minimal power impact
• on-device intelligence
• id-less behavioral
• id-less demographic
• 200+ live moments
FAQs
What are live moments?
Live moments capture what a user is doing at a given point in time in the real world, while using an app (e.g. commuting, relaxing, running).
How do you predict live moments?
We combine mobile sensor data (e.g. accelerometer, gyroscope, location) using our patented on-device AI software, to create live moments without requiring any IDs or PII.
How many live moments can you predict?
We predict over 200 live moments.
What are behavioral cohorts?
Behavioral cohorts capture a user’s behavioral attributes (e.g. joggers, regular shoppers) and can be targeted by advertisers without the need for IDs.
How are behavioral cohorts generated?
As a user uses an app over a period of time, we learn about their habits based on what they do in the real world (e.g. running 3x a week, driving every day) using any combination of our 200+ live moments.
How is this different from traditional audience generation?
Cohorts traditionally use data from a variety of sources and are stored in cloud databases. With behavioral cohorts there’s no need for a unique identifier, because all behavioral data already resides within the app.
Can you create custom behavioral cohorts?
Yes. We work closely together with our demand partners and customers, and leverage their experience to bring new ID-less behavioral cohorts and live moments to market.
Does the app need to be open for NumberEight to work?
If the app runs in the background, then we will run as well. If the app only runs in the foreground, then we will only run in the foreground.
Can you string audiences together and understand multiple behaviours?
A user can a member of multiple cohorts. For example, if they frequently use the app when going for a walk and going for a run, they’ll be members of the Walkers and Joggers cohorts.
How can an advertiser use ID-less live moments and behavioral cohorts?
Advertisers can show a personalized ad based on the cohorts, live moments or the combination of cohorts and live moments of the user.
Where can I see a demo for the ID-less behavioral solution?
You can see a demo here, or book a live one with our sales team here.
Across which channels do the ID-less behavioral solution and ID-less demographic solution work?
Our ID-less behavioral solution Euclid works across all channels, but requires a mobile app seed to get activated. The ID-less demographic solution Euclid Lite works on in-app and podcast, podcast is for all channels
Which platforms does your ID-less behavioral solution work on?
iOS, Android, Unity
What is your demographic data coverage?
Around 90%-95% in most countries across the world.
Where can I see the full cohort and live moment list available?
You can request a copy of our taxonomy by emailing us.
Pricing Plans
Job Opportunities
There are currently no job postings for this AI tool.
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