AccountInsight
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About
AccountInsight is a B2B DSP (Demand Side Platform) designed for B2B advertising. It offers solutions for B2B display advertising, intent-based marketing, IP targeting, and account-based marketing. The platform focuses on reaching the right decision-makers within target accounts using cookieless technology. It provides features such as account targeting, media optimization, and GDPR compliance. AccountInsight helps B2B marketers with insights into their target accounts and optimize brand awareness and lead generation.
Platform
Task
Features
• ip targeting
• b2b display advertising
• b2b audience targeting
• account-based marketing
• real time intent
• cookieless targeting
• abm account based marketing
• intent based marketing
FAQs
What is Intent Based Programmatic?
It is all about targeting individuals within key accounts that read content online containing key-words specified by the customers.
What is Strategic Account Based Marketing?
It is all about micro-targeting specific accounts and reaching not only the experts but other decision makers.
Why IP targeting?
By using IP targeting as identifier of users coming from target accounts, we secure full precision towards B2B audiences within target companies.
Is IP targeting stable?
IP targeting is not as volatile as cookies. IP targeting can soon become the norm to deterministically target in B2B.
Do you use cookie data?
Use of enriched 3rd party cookies can be used as supplement to reach in markets where this option in compliant with personal data privacy regulations.
Is AccountInsight based on retargeting my company visitors?
The default set-up is pure prospecting – Retargeting can be used to optimize engagement.
Account Targeting Optimisation
Accounts with too much or too little traffic are monitored for optimization as number of accounts in program is balanced against the agreed number of impressions.
Media Optimisation
Additional media is added on the basis or relevance, either via the specification of a White List or via IAB Categories.
Impressions Optimisation
This number is a monthly average, which means that during the initial phases of the program we deliver less impressions.
Is your technology GDPR compliant
AccountInsight is built upon European best-practices with a natural GDPR compliance by design.
Does AccountInsight license third party IP data?
As such, we run IP identification and mapping within our own platform.We do not license reverse IP information from other companies.
Is AccountInsight a media company?
AccountInsight is fully media independent.
Can you remove media sites if requested?
Media domains ( and even entire IAB categories) can be deactivated.
Which AdExchange are you using?
Account Based Advertising is executed and optimized through a bespoke integration with over 50 different ad-exchanges.
Can customers implement 3rd party 1×1 pixel tracking?
AccountInsight can implement 3rd party 1*1 Pixel to track impressions being delivered.
Job Opportunities
There are currently no job postings for this AI tool.
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