Instantly

Scale cold email outreach using unlimited accounts and automated warmup to reach primary inboxes, find leads with AI, and close deals more efficiently.

Paid lead generation

Starting at

$37.60/mo

About Instantly

Instantly is a comprehensive sales engagement platform designed to streamline the cold email outreach process for businesses of all sizes. By focusing on deliverability and scalability, the tool allows users to find leads, set up automated email sequences, and manage responses through a unified interface. Its core mission is to empower teams to reach their ideal customers effectively without the technical hurdles typically associated with high-volume email campaigns. The platform currently serves over 40,000 customers and facilitates millions of daily emails. The platform’s technical infrastructure is built around several key features, most notably its unlimited email warmup and account connection capabilities. Users can link an unrestricted number of sending accounts to a single subscription, spreading the sending volume to protect domain reputation. The AI-powered warmup tool interacts with a pool of over 550,000 accounts to ensure emails land in the primary inbox rather than spam. Additionally, the Unibox feature aggregates all incoming replies into one dashboard, while SuperSearch provides access to a database of B2B leads for immediate prospecting. Sales teams, lead generation agencies, and startup founders are the primary beneficiaries of this tool. For agencies, the ability to add unlimited accounts is a major cost-saver, allowing them to scale client campaigns without linear increases in software expenses. Founders and solo entrepreneurs can leverage the automated sequences and built-in lead intelligence to maintain a consistent sales pipeline while focusing on other aspects of their business. The interface is designed for ease of use, making it accessible even to those who are new to cold email marketing. What sets Instantly apart from competitors is its unique unlimited pricing model regarding accounts and warmup. Many traditional platforms charge per seat or per connected inbox, which can become prohibitively expensive for large-scale operations. By providing a massive, automated warmup pool and robust deliverability settings like bounce detection and reputation protection as standard features, the tool provides a high level of security for the user's domain health. Regular updates based on customer feedback and a strong community support system further distinguish it in the sales tech market.

Instantly pros & cons

Pros

Allows connecting unlimited email accounts on a single subscription.
Includes automated warmup with a pool of over 550,000 accounts.
Features a unified inbox to manage replies across all connected accounts.
Provides a built-in database for lead generation and search.
Offers robust deliverability tools like bounce detection and reputation protection.

Cons

The base Growth plan is limited to only 1,000 uploaded contacts.
Monthly email volume is capped at 5,000 on the entry-level tier.
Priority live support is restricted to Hypergrowth and higher plans.

Instantly use cases

Lead generation agencies can scale client campaigns by connecting unlimited sending accounts without increasing per-user costs.
Startup founders can automate their outbound sales pipeline using AI warmup to ensure high deliverability to potential investors.
Marketing managers can run A/Z tests on various email sequences to optimize conversion rates for new product launches.

Instantly features

unlimited email accounts
api and webhooks
reputation protection
deliverability analytics
a/z campaign testing
supersearch lead database
unibox unified inbox
automated email warmup

Instantly pricing

Is Instantly free? No, Instantly doesn't offer a free plan; pricing starts at $37.60 / month.

Growth

$37.60 / month

Unlimited Email Accounts
Unlimited Email Warmup
1,000 Uploaded Contacts
5,000 Emails Monthly
Chat Support
Advanced Sequences
Advanced Scheduling
Email Analytics
A/Z Testing
Reputation Protection

Hypergrowth

$77.60 / month

Unlimited Email Accounts
Unlimited Email Warmup
25,000 Uploaded Contacts
100,000 Emails Monthly
Premium Live Support
Advanced Sequences
Global Block List
A/Z Testing
API and Webhooks
Unibox

Light Speed

$286.30 / month

Everything in Hyper Growth
500,000 Emails Monthly
100,000 Uploaded Contacts
SISR System

Enterprise

Price varies

Everything in Hyper Growth
500,000+ Emails Monthly
100,000+ Uploaded Contacts
Dedicated Account Manager
Shared Slack Channel
Private Deliverability Network

Instantly FAQs

Can I really connect and warm up unlimited accounts with one subscription?

Yes, Instantly allows you to connect an unrestricted number of email accounts to a single plan. This helps distribute sending volume across multiple domains to maintain a high sender reputation and improve deliverability.

What options are available if I need to send more than 100,000 emails per month?

Users with high-volume requirements can upgrade to the Light Speed plan which supports 500,000 emails. Alternatively, an Enterprise plan is available for custom needs exceeding these limits.

Is the email outreach process fully automated?

The platform automates several key components including email sequences, scheduling, and the warmup process. It also features bounce detection and reputation protection to manage campaign health without manual intervention.

Does Instantly provide leads for email campaigns?

Yes, the platform includes a SuperSearch feature that allows users to find and filter ideal prospects. This lead intelligence tool is integrated into the system to facilitate a seamless transition from search to outreach.

Ratings & reviews

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