Hippoc
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About
Hippoc is a Montreal-based startup (founded 2019) offering a neuroscience and AI-powered ad testing and optimization tool. It predicts the cognitive impact of ads by using a model that mimics human brain behavior. The platform generates thousands of ad formats in seconds, decreasing ad creation time and saving designer time. It predicts ad performance, saving time and budget on testing and maximizing ROI. Clients include Kia, Mazda, and Nissan, reporting significant reductions in CPL. The tool offers detailed analytics across multiple KPIs and is praised for its accuracy and efficiency.
Platform
Task
Features
• predictive analytics
• audience analysis
• campaign optimization
• performance prediction
• ad creative generation
• neuro-ai
• integration with ad networks
• kpi prediction (ctr, cpc, cpl, etc.)
FAQs
What is Hippoc?
Hippoc is a predictive analytics platform using Neuro-AI to forecast ad performance with high accuracy, integrating neuroscience and AI to optimize ad performance.
What makes Hippoc's predictive analytics unique?
Hippoc's unique predictive analytics considers ad creative, audience, placement, budget, timing, cognitive processes, and campaign objectives for effective strategies. Its Neuro-AI simulates human brain processes to predict audience reactions.
How is Hippoc Neuro-AI pricing determined for companies?
Hippoc Neuro-AI pricing is customized based on a company's average ad spend, offering a scalable and flexible approach that aligns with marketing budgets and goals. Specialized pricing is available for custom integrations.
Which KPIs does Hippoc predict, and how accurate are these predictions?
Hippoc predicts CTR, CPC, CPL, Cost Per Purchase, Cost per Video View, Cost Per View Content, Cost Per Link Click, Cost per Engagement, Cost per Landing Page View, and Cost per Search. Accuracy can reach up to 97%.
How does Hippoc utilize Neuro-AI to predict ad performance?
Hippoc's Neuro-AI mimics human brain activity to understand and predict consumer responses to ads by analyzing visuals, messaging, and design to forecast attention, engagement, and conversions.
What are the advantages of using Hippoc for marketing campaigns?
Hippoc offers precision targeting, budget optimization, time/budget savings, a competitive edge through Neuro-AI insights, and comprehensive analytics across multiple KPIs.
Job Opportunities
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