Descriptionwise
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About
Descriptionwise is a specialized AI-powered content generation platform engineered specifically for the eCommerce sector. Developed by the PIM (Product Information Management) specialists at Start with Data, the tool is designed to address the significant bottleneck that occurs when retailers and distributors need to populate extensive product catalogs with high-quality, unique descriptions. By leveraging advanced artificial intelligence, the platform analyzes raw product data, attributes, and even images to create compelling, SEO-friendly content that is tailored for various sales channels. Its primary purpose is to help merchandising teams scale their operations without a proportional increase in headcount or budget, turning raw technical data into consumer-ready copy. The platform functions through a series of sophisticated modules including bulk generation, which allows users to process up to 100 products in a single batch. One of its standout features is the ability to maintain a consistent brand voice across thousands of listings. On higher-tier plans, users can train the AI on their specific brand guidelines and custom tone of voice. Additionally, the software offers image extraction capabilities, meaning it can "read" product photos to identify key features and translate them into written specifications. This reduces the need for manual data entry and ensures that even products with minimal manufacturer data can be fully enriched and ready for sale. This solution is ideally suited for medium to large-scale eCommerce retailers, online distributors, and marketplace sellers who manage catalogs with high turnover or vast quantities of SKUs. It is particularly valuable for teams that need to expand into international markets, as its multilingual support enables the generation of localized content at the same speed as the primary language. Because the tool is built by experts who understand PIM architecture, it integrates seamlessly with leading PIM solutions and offers API access for custom enterprise workflows, making it a robust choice for professional data managers who require technical precision alongside creative output. What differentiates Descriptionwise from generic AI writing tools is its deep roots in product data structure. Unlike standard LLMs that might produce generic or hallucinated content, Descriptionwise utilizes custom data models per category to ensure that generated descriptions are grounded in technical accuracy and specific product attributes. This focus on data integrity, combined with its 90% reported time savings and 600% ROI, positions it as a specialized enterprise utility rather than a simple copywriting assistant. It bridges the gap between raw data and consumer-ready marketing copy, ensuring that every product in a catalog is optimized for both search engines and human buyers.
Pros & Cons
Delivers up to 90% time savings compared to manual content enrichment.
Built by PIM and eCommerce industry experts from Start with Data.
Supports bulk generation of up to 100 products in a single batch.
Capable of extracting product attributes directly from images on the Scale plan.
Offers a 600% average return on investment for eCommerce retailers.
API access and custom data models are restricted to the higher-priced Scale plan.
The entry-level Starter plan is relatively expensive at £250 per month.
Bulk generation is currently capped at 100 products per batch.
Custom tone of voice training is not available on the base tier.
Use Cases
eCommerce merchandising teams can automate descriptions for thousands of new SKUs, reducing the time to market for new collections.
Global retail distributors can use the multilingual generation tool to quickly localize their entire catalog for international sales channels.
Product managers can enrich sparse manufacturer data by using the image extraction feature to identify and document product features automatically.
Platform
Features
• multilingual support
• seo optimization
• scalable content types
• custom category data models
• pim api integrations
• custom tone of voice
• image feature extraction
• bulk product generation
FAQs
What exactly is Descriptionwise?
It is an AI-powered platform designed for eCommerce businesses to create high-quality, unique product descriptions at scale. It uses AI to analyze product data and brand guidelines to improve SEO and conversion rates.
How much time can my merchandising team save?
Users typically see a 90% reduction in time compared to manual content enrichment. This allows teams to focus on strategy rather than repetitive copywriting tasks.
Can I maintain my specific brand voice?
Yes, while the Starter plan offers out-of-the-box tones, the Scale plan allows you to train the AI models on your unique brand voice for total consistency.
Does it support bulk processing for large catalogs?
Yes, the platform includes a bulk generation feature that allows you to generate content for up to 100 products at a single time. This is standard on both the Starter and Scale plans.
Can it integrate with my existing PIM system?
The Scale plan provides API access and integrations specifically designed to work with leading Product Information Management (PIM) solutions and other eCommerce tech stacks.
Pricing Plans
Starter
GBP250.00 / per month• Out-of-the-box content types
• Unlimited generations (1000 standard)
• Bulk generation up to 100 products
• Multilingual generations
• Standard tone of voice options
• Ongoing support
Scale
GBP699.00 / per month• Fully customizable content types
• Custom tone of voice training
• Image extraction capabilities
• API access and integrations
• Custom data models per category
• Dedicated account management
Job Opportunities
There are currently no job postings for this AI tool.
Ratings & Reviews
No ratings available yet. Be the first to rate this tool!
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