Graas.ai Lands $9M+ to Power AI Agents Running E-commerce Operations

In a significant move for the e-commerce and artificial intelligence sectors, Singapore-based Graas.ai has successfully secured over $9 million in a pre-Series B funding round.[1][2][3][4][5][6][7] The investment is earmarked for the expansion of its innovative AI Agent Foundry in India, a strategic initiative designed to empower e-commerce brands with autonomous decision-making capabilities.[8][1] This capital injection, led by Tin Men Capital with participation from Incred Wealth, Orzon, and existing investors Integra Partners and Yuj Ventures, signals strong confidence in Graas.ai's vision of an "agentic" future for online retail.[8][1][2][3][4][5][6][7] The company, founded in 2022 by martech veterans Prem Bhatia and Ashwin Puri, aims to address critical pain points in the digital commerce landscape, including rising customer acquisition costs, margin erosion, and complex inventory management.[3][4][7]

The core of Graas.ai's strategy lies in its Agent Foundry, a proprietary environment for creating and training sophisticated AI agents.[8][3][4][5] These are not passive analytical tools or "copilots," but autonomous entities capable of observing, deciding, and executing tasks across more than 100 e-commerce platforms and advertising channels in Southeast Asia and India.[8][7][9] The company's co-founder and CEO, Prem Bhatia, emphasized this distinction, stating, "Commerce doesn't need another AI copilot or prettier dashboard. It needs agents that actually 'run' the play."[8][1][3][5][6][7] This move from dashboards to actionable intelligence allows the AI agents to independently analyze real-time performance data related to sales, specific products (SKUs), and advertising campaigns, and then execute decisions for both direct-to-consumer (D2C) and marketplace brands.[8][1] The foundry uses real-world workflows, prompt chaining, and extensive evaluation suites to fine-tune the behavior of each agent for specific commercial challenges.[8][7]

Graas.ai has already developed a suite of specialized agents within its foundry, each tailored to a distinct business function. "Hoppr" acts as an in-house analyst, monitoring performance metrics like Gross Merchandise Value (GMV) and campaign results.[8][1][3] "Cartlyst" serves as a B2B order specialist, employing advanced optical recognition to process unstructured orders from various formats, including handwritten notes, voice messages, and WhatsApp texts.[8][1][3] For customer interaction, "Chattr" functions as a customer support agent, using natural language processing to assist with inquiries and drive sales conversions.[8][1][3][10] Furthermore, "Turbo" unifies disparate data from sales, advertising, inventory, and operations into a single, cohesive view, while "Extract" provides clean, analysis-ready data to be used in systems like Google Sheets or other databases.[1][3][10] This modular stack of intelligent agents is designed to replace the fragmented tools and manual workflows that currently dominate e-commerce operations.[3][7]

The expansion into India is a calculated move to tap into one of the world's fastest-growing e-commerce markets. The capital from this funding round will directly fuel the build-out of the Agent Foundry in the country, allowing Graas.ai to better serve its growing client base.[8][1][2][4][5] The company already supports over 2,000 brands and has processed more than $1 billion in GMV across its seven operational countries in India and Southeast Asia.[8][6][7] Investors have noted that the current economic climate, which has seen the end of "cheap capital," is forcing brands to focus more on sustainable growth and margin protection, creating a fertile ground for Graas.ai's efficiency-driving technology.[8][7] Murli Ravi, Managing Partner at lead investor Tin Men Capital, stated, "We backed Graas because they've built the data infrastructure and understand the context engineering required to build enterprise-grade agents for retailers."[8][3][7] The company's robust data handling capabilities are also underscored by its adherence to high security and compliance standards, holding certifications such as SOC2, GDPR, and ISO.[8][1][4][5]

In conclusion, Graas.ai's successful funding round and strategic focus on India represent a pivotal development in the application of AI within the e-commerce industry. By moving beyond simple analytics to create autonomous agents that can manage complex operations like pricing, inventory, and advertising, the company is positioning itself at the forefront of a major technological shift.[8][9] As brands grapple with increasing complexity and the need for greater efficiency, the demand for such agent-led systems is expected to grow significantly.[8] Graas.ai's Agent Foundry, backed by substantial new investment and a clear strategic vision, is poised to play a crucial role in shaping the future of online retail in India and beyond, offering a glimpse into a more automated and intelligent commerce ecosystem.