Anthropic projects audacious $70 billion revenue by 2028, intensifying AI rivalry.

With a bold enterprise-first strategy and sharp margin improvements, Anthropic aims to outpace OpenAI and redefine AI success.

November 9, 2025

Anthropic projects audacious $70 billion revenue by 2028, intensifying AI rivalry.
In a bold declaration of its ambitions, AI startup Anthropic is projecting a monumental leap in revenue, aiming to soar from an anticipated $4.7 billion in 2025 to as much as $70 billion by 2028.[1] This audacious goal, if realized, would represent an exponential growth trajectory, requiring the company to more than double its revenue in both 2026 and 2027, followed by an approximately 80% increase in 2028.[1] The internal projections signal a profound confidence in the company's enterprise-focused strategy and the surging demand for its AI models, particularly its Claude family of large language models. This aggressive forecast not only sets a high bar for Anthropic but also intensifies the high-stakes competition within the rapidly evolving artificial intelligence industry, placing it in a direct race for market dominance with giants like OpenAI.
The foundation of Anthropic's staggering revenue target lies in a meticulously crafted business-to-business strategy that prioritizes enterprise clients over a mass-market consumer approach.[2] This focus is already yielding significant results, with the company reportedly on track to achieve a $9 billion annual recurring revenue (ARR) by the end of 2025 and targeting a remarkable $20 billion to $26 billion in ARR for 2026.[3] A substantial portion of this income, over 80%, is expected to come from selling API access and related business applications to its more than 300,000 corporate customers.[1][4] The company's developer tool, Claude Code, has become a standout performer, nearing $1 billion in annualized revenue.[5][6] This enterprise-centric model appears to be giving Anthropic a competitive edge in monetization; forecasts for this year suggest its API revenue could reach $3.8 billion, nearly double the $1.8 billion expected from its main rival, OpenAI, in similar sales.[5][7] This strategy has also attracted heavyweight partners, with major corporations like Microsoft, Salesforce, Deloitte, and Cognizant integrating Anthropic's models into their own products and internal systems, providing a stable and expanding revenue base.[5][4]
Achieving such a dramatic scaling of revenue is intrinsically linked to a radical improvement in the company's financial efficiency. A critical component of Anthropic's forecast is its plan to drastically overhaul its gross profit margin, which reflects the revenue remaining after covering the immense costs of servers required to run its AI models.[1] The company anticipates a dramatic swing from a negative 94% gross margin last year to a positive 50% this year, with a further climb to 77% by 2028.[4][7] This financial turnaround is crucial for the company to become cash-flow positive, a milestone it hopes to reach by 2027.[8][4] By contrast, competitor OpenAI is expected to continue burning through cash for several more years.[4] While Anthropic's financial projections are optimistic, the company does face liabilities, including a $2.5 billion credit facility and a $1.5 billion legal settlement from a copyright lawsuit.[3][7]
The implications of Anthropic's ambitious financial targets extend far beyond its own balance sheets, signaling a potential shift in the competitive dynamics of the AI industry. The company's enterprise-first approach is proving to be a highly effective strategy for generating substantial revenue, potentially creating a new blueprint for success in the sector.[9][10] This focus on providing reliable and safe AI for business use cases has allowed Anthropic to capture significant market share in the enterprise space, with some reports indicating it has surpassed OpenAI in this segment.[10][11] The success of this model is further evidenced by Microsoft's decision to integrate Anthropic's models into its products like Microsoft 365 and Copilot, a move that diversifies its AI reliance beyond its heavy investment in OpenAI.[5] As the AI market matures, the ability to demonstrate a clear path to profitability may become as important as raw technological capability, a dynamic that could favor Anthropic's more focused business strategy.[4][12]
In conclusion, Anthropic's projection of reaching $70 billion in revenue by 2028 is a testament to its powerful enterprise-driven strategy and the booming demand for AI solutions. The company's focus on selling API access to corporate clients, coupled with strategic partnerships with major technology and consulting firms, has created a formidable growth engine. The ambitious plan is not without its challenges, hinging on a massive improvement in gross margins and the sustained adoption of its Claude models. However, should Anthropic succeed, its trajectory could redefine the measures of success in the artificial intelligence industry, proving that a targeted, business-first approach can lead to both technological innovation and immense financial returns, solidifying its position as a top contender in the race to shape the future of AI.[13][12]

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