RAD Intel
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About
RAD Intel is an AI-powered marketing platform offering audience insights, influencer discovery, content optimization, and managed services. Its AI analyzes real-time conversations from platforms like Reddit, TikTok, and X to understand audiences and predict content performance. The platform helps brands identify ideal customers, create effective content strategies, and select relevant influencers. RAD Intel provides end-to-end managed services, custom service models, and various levels of client involvement. The platform integrates with 600+ APIs for comprehensive data analysis, and its content optimizer, now available in Adobe Express, offers granular feedback on imagery, video, and copy.
Platform
Features
• content optimization
• influencer discovery
• managed services
• audience insights
FAQs
What is RAD Intel and how does it support my marketing strategy?
RAD Intel deploys proprietary artificial intelligence to enhance your marketing strategy. It helps identify new or existing ideal customer audiences, devises content strategies, and recommends influencer messaging tailored to your campaign needs by leveraging platforms like Reddit, Instagram, TikTok, Twitter ("X"), Facebook, LinkedIn, and Twitch.
How does RAD Intel measure and enhance content authenticity?
Our AI models work in real-time to thoroughly analyze images and video for emotion, memorability, sentiment, quality, virality, and other essential aspects of the content to increase content authenticity.
How does RAD Intel optimize content across all social channels?
RAD Intel leverages our 600+ API connections to analyze statistically significant data to enhance engagement, conversion rates, and ROI across various social channels by determining optimal content types and distribution strategies.
How does RAD Intel work across the entire marketing mix?
We take statistically significant data and improve engagement, conversion, and campaign ROI by learning what content (images, videos, and text) should be used against which personas, and on what channels; this prescriptive data can then be applied to the rest of the marketing mix thereby creating economies of scale while informing websites, emails, and paid media.
What metrics does RAD Intel identify to segment audiences?
Audience segmentation takes into consideration demographics, psychographics, dominant topics and interests, ethnicity, age, and income to identify untapped audiences
How does RAD Intel validate content strategy & performance predictions?
Model efficacy is confirmed through RAD Intel’s proprietary technology combined with our 600 API connections to reliably predict content performance.
Does RAD Intel help inform other forms of messaging like blogs, emails, and web content?
Yes, our technology can help inform other marketing efforts such as email/newsletter, blogs, and web content.
What are the best practices for using RAD Intel to improve content ROI?
To trust the process. By leveraging RAD Intel’s ability to uncover net new audiences, prioritize those important to reach, discover influencers, activate them, and validate the performance of the content against industry benchmarks to maximize ROI.
How does RAD Intel prove its effectiveness and ROI on content?
By comparing RAD Intel-enhanced content against historical performance to establish a baseline and continuously measure improvements.
How does RAD Intel assist in planning and executing influencer marketing strategies?
RAD Intel offers full end-to-end managed services, with various options to work with us, you can be hands-on or off based on your preference.
What insights does RAD Intel provide to optimize influencer campaigns?
Insights include generating AI-informed creative concepts, identifying new audiences to reach, pre-campaign strategies, and influencer identification aligned with interest-based audiences, and we deliver/measure performance metrics tailored to specific business goals.
How does RAD Intel ensure optimal influencer discovery & selection?
Influencers are identified using primary & secondary selected key interests and analyze their historical performance therefore ensuring they resonate with the target audience/campaign goals.
What comprehensive services does RAD Intel provide for influencer marketing?
RAD Intel offers end-to-end influencer marketing services, handling everything from influencer selection to campaign execution and performance analysis.
How does RAD Intel handle billing for influencer marketing?
Campaigns are structured according to the brand’s goals, each campaign is tailored to your needs and ways to measure success. E.g. total number of influencers contracted, total posts, CPM or CPV goals.
What budget considerations are there for RAD Intel campaigns?
Minimum campaign budgets start at $50,000, with potential adjustments based on specific client needs and deliverables.
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