Postly
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About
Postly is an integrated social media operations suite designed to streamline the entire content lifecycle from generation to analytics. Unlike simple schedulers, it provides a centralized hub where users can generate high-quality visual and text content using AI, organize assets in a cloud-based media library, and coordinate publishing schedules across 11+ platforms including Instagram, TikTok, and LinkedIn. The platform is built around a production-ready pipeline philosophy, allowing teams to move content through distinct stages of preparation, approval, and distribution without leaving the ecosystem. At the heart of the tool is the AI Studio, which leverages advanced models like Google Veo3 for video and Nanobanana for images. This allows users to create scripts for Reels, design swipe-friendly carousels, and write brand-aware captions and hashtags in minutes. Once content is created, the scheduler offers a visual calendar view for managing posts, supporting platform-specific features like first comments, collaborator tags, and custom thumbnails. For larger operations, the system supports bulk CSV uploads and native API integrations, enabling automated workflows from external sources like Google Sheets. The platform is particularly well-suited for social media agencies, marketing teams, and content creators who need to manage multiple brands or clients simultaneously. Postly uses a workspace-based architecture, ensuring that data and permissions remain isolated between different organizations. This makes it a secure choice for agencies that need to provide clients with dedicated approval portals or restricted access. By consolidating content generation and publishing into one workspace, users can eliminate the friction of moving assets between separate design tools and scheduling apps. What distinguishes Postly from traditional social media managers is its emphasis on developer-friendly automation and scale. It offers a robust REST API with signed webhooks and no-code connectors for tools like Zapier and Make, catering to technical teams building custom publishing pipelines. Additionally, its channel-based pricing model and fair usage approach to AI credits provide a more predictable cost structure compared to competitors that charge high premiums for automation or team collaboration features.
Pros & Cons
Supports 11+ platforms including Telegram, Bluesky, and Threads.
Offers high-end AI video and image generation directly within the scheduling workflow.
Provides unlimited workspaces and organizations for managing multiple brands.
Includes a robust developer API with HMAC signed webhooks for secure automation.
Allows very large video uploads up to 10GB on the Team plan.
The Starter plan is limited to a one-time allotment of 50 posts.
AI Studio and API access are paid add-ons for the Basic tier.
Instagram Creator and Personal accounts require manual mobile app publishing.
User tagging is currently only supported on the Bluesky platform.
Use Cases
Social media agencies can use independent workspaces for each client to isolate content and manage custom approval workflows.
E-commerce brands can automate bulk publishing of product catalogs via Google Sheets and the native API integration.
Content creators can generate and repurpose Reels scripts and carousels for multiple networks in a single workflow.
Marketing teams can utilize the visual calendar and role-based permissions to maintain a consistent global posting schedule.
Developers can build custom social publishing pipelines using versioned REST endpoints and real-time event webhooks.
Platform
Features
• google sheets automation integration
• team collaboration and approval workflows
• automated first comment publishing
• postly cloud media hub storage
• native rest api and signed webhooks
• bulk csv content uploads
• multi-platform visual content calendar
• ai studio with google veo3 video generation
FAQs
What counts as a social account for billing purposes?
A social account is defined as a unique connection to a profile. Connecting one Facebook account with multiple pages only counts as one account connection for billing.
Can I publish to personal Instagram profiles via the web?
No, the API only supports publishing to Instagram Business or Professional accounts. Personal or Creator profiles must use the mobile app's manual share feature.
How does Postly handle YouTube Shorts?
Videos uploaded in a 9:16 aspect ratio are automatically published as Shorts by the YouTube API. This occurs automatically for qualifying videos even if you select a different category.
Is a credit card required for the free trial?
No, you can explore the core features for 7 days without providing any credit card information. After the trial, your account is paused until you choose to upgrade.
What happens if I change my social media password?
Changing your password will invalidate the API token and disconnect the account from Postly. You will need to reconnect the platform manually to restore publishing functionality.
Does the platform support Reddit publishing limitations?
Reddit only displays captions for text posts; image, video, or link posts will only show the title. This is a platform-specific restriction of Reddit's API.
Can I schedule recurring posts every few hours?
No, social platforms typically reject duplicate content posted within a 24-hour window. For this reason, recurring posts in hourly mode are not supported to prevent spam flags.
Are there limits on TikTok publishing?
TikTok's API limits all third-party tools to 20 posts per day per account. Additionally, new accounts may face stricter automated spam detection.
Pricing Plans
Basic
USD3.20 / per month• 1 Channel included
• 3 Team Members
• Unlimited scheduled posts
• 100GB Media Storage
• Up to 5GB video upload
• Unlimited AI Text Credits
• AI Studio and API available as add-ons
Team
USD6.40 / per month• 1 Channel included
• Unlimited Team Members
• Unlimited scheduled posts
• 1TB Media Storage
• Up to 10GB video upload
• Postly API included
• Unlimited Organizations
Starter
Free Plan• 2 Channels
• 2 Team Members
• 50 one-time posts
• 1GB Media Storage
• 100MB video upload
• 5k AI text credits per month
Job Opportunities
There are currently no job postings for this AI tool.
Ratings & Reviews
No ratings available yet. Be the first to rate this tool!
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