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MagicReply

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About

MagicReply is an AI-driven platform designed to streamline the process of managing and responding to online reviews. By integrating directly with Google Business Profiles, it allows business owners to consolidate their feedback into a single inbox. The primary goal is to help businesses maintain a 100% response rate without the significant time-consuming effort usually required to draft individual, thoughtful replies manually. It uses sentiment analysis and context awareness to ensure that every response feels personal and professional rather than generic or robotic. The tool functions by pulling in reviews in real-time and offering a draft generated by AI within seconds. Users can customize the tone—ranging from professional to friendly or apologetic—to match their specific brand voice and customer service philosophy. For those handling high volumes of feedback, MagicReply offers ‘Auto-Reply’ automation, where users can set rules based on star ratings. For example, a business might automate 5-star thank-you notes while flagging lower-rated reviews for manual intervention or team approval, ensuring sensitive issues are handled with care. MagicReply is particularly beneficial for local businesses like restaurants, retail shops, and medical practices that rely heavily on their online reputation but often lack dedicated social media managers. It also scales for multi-location enterprises and franchises through a Business plan that includes team collaboration tools, role-based access, and centralized analytics. This allows corporate managers to oversee multiple locations from one interface while ensuring brand consistency across all customer touchpoints and tracking the performance of different branches. What distinguishes MagicReply from general AI writing tools is its specific focus on the review ecosystem. Features like the embeddable website review widget and deep integration with Google Business Profiles make it a specialized reputation management suite. It emphasizes human connection by providing edit and regenerate options, ensuring that the AI acts as a sophisticated assistant rather than a total replacement. With the ability to track sentiment trends and response times, it provides actionable data to help businesses improve their overall service quality and customer satisfaction scores.

Pros & Cons

Reduces average response time to approximately 2 seconds per review.

Offers a free-forever plan that includes a website review widget.

Provides rule-based automation for handling high-volume positive reviews automatically.

Supports multiple brand tones including professional, friendly, and apologetic profiles.

Enables multi-location management with centralized analytics and team approval workflows.

The free plan is strictly limited to only 3 AI-generated replies per month.

Currently only supports Google Business Profile as the primary integrated platform.

The ability to request reviews via email is restricted to the highest Business tier.

Advanced analytics and priority support are unavailable for users on the Free tier.

Use Cases

Restaurant owners can automate gratitude for 5-star reviews while spending more time addressing specific diner complaints manually.

Hotel managers can maintain a professional brand voice across hundreds of guest reviews while tracking sentiment trends over time.

Medical practice administrators can craft professional responses that build patient trust without spending hours on drafting individual replies.

Franchise operators can manage reviews for dozens of locations from a single dashboard with role-based access for local managers.

Small retail shop owners can embed their best Google reviews directly onto their website using the customizable widget to build trust.

Platform

Web

Task

review replies

Features

• analytics dashboard

• team collaboration

• sentiment analysis

• tone customization

• ai reply generation

• auto-reply automation

• website review widget

• google business profile sync

FAQs

How does MagicReply generate responses?

The AI analyzes each review's sentiment, tone, and specific content to craft a context-aware response. It matches your chosen brand voice, whether that's professional, friendly, or apologetic.

Which review platforms does MagicReply support?

Currently, MagicReply primarily supports Google Business Profile with real-time sync. Other platforms are planned for future updates as indicated by the ‘Coming Soon’ status in the dashboard.

Can I set up automatic replies?

Yes, the Business plan allows you to enable rule-based automation. You can set it to automatically thank 5-star reviewers while queuing negative reviews for manual review by your team.

Is there a free plan available?

Yes, MagicReply offers a free-forever plan that includes 3 AI replies per month and access to the website review widget. No credit card is required to sign up for this basic tier.

Can I manage multiple business locations?

The Business plan is designed specifically for multi-location management. It offers unlimited review sources and team collaboration features like role-based access and approval workflows.

What is the website review widget?

It is a customizable tool that lets you embed and showcase your best reviews directly on your website. It auto-updates and can be added with a simple script snippet.

How secure is my data?

MagicReply uses SSL 256-bit encryption and Google OAuth 2.0 for secure authentication. Payment processing is PCI-compliant via Stripe and data is stored in SOC 2 infrastructure.

Can I edit responses before they are posted?

Yes, you have full control to edit or regenerate any AI-drafted response before it is published. This ensures the final reply perfectly meets your specific brand standards.

Pricing Plans

Pro

USD19.99 / per month

• Unlimited AI replies

• 3 review sources

• Advanced tone customization

• Website review widget

• Analytics dashboard

• Priority support

Business

USD49.99 / per month

• Unlimited review sources

• Auto-reply automation

• Request reviews via email

• Review alerts & notifications

• Team collaboration

• Everything in Pro

Free

Free Plan

• 3 AI replies per month

• 1 review source

• AI-powered responses

• Website review widget

• Response history

• Email support

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