Local Falcon
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About
Local Falcon is a local SEO insight and AI analysis tool. It offers accurate local rank tracking using a geo-grid map format. Features include Falcon AI for analysis, review analysis, Falcon Assist, and Falcon Guard for monitoring Google Business Profiles. It provides various reports like Scan, Competitor, Trend, and Campaign reports. It caters to agencies, enterprises, and small businesses. Also features SoLV metric (Share of Local Voice) and integrates with Looker Studio and Zapier. It supports Google and Apple Maps scanning.
Platform
Task
Features
• ai analysis
• integrations
• reporting
• api
• competitor tracking
• apple maps scanning
• multi-location tracking
• local rank tracker
FAQs
What does "Review Volume Score" mean in the [Reviews Analysis Report](../report-types/reviews-analysis-report)?
Evaluates the quantitative aspects of a business's Google reviews, focusing on the frequency and total number of reviews. The RVS is composed of two equally weighted sub-metrics: Review Velocity and Total Reviews.
What does "Overall Review Score" mean in the [Reviews Analysis Report](../report-types/reviews-analysis-report)?
Calculated by multiplying the [Review Quality Score (RQS)](../answers/107-what-does-overall-review-score-mean-in-the-reviews-analysis-report) and the [Review Volume Score (RVS)](../answers/109-what-does-review-volume-score-mean-in-the-reviews-analysis-report), resulting in a single percentage value that represents the overall strength of a business's online reputation.
What kind of strategic suggestions do the Reviews Analysis Reports provide?
Local Falcon's AI Reviews Analysis reports contain detailed insights drawn from every last word in customer reviews, so the strategic suggestions it provides could be related to anything that customers have mentioned.
Do the Reviews Analysis Reports include competitor analysis?
Yes, every AI Reviews Analysis Report includes analysis of your top three competitors' reviews. This allows you to quickly compare your review sentiments and identify opportunities to improve your business's offerings and service compared to competitors.
How much does an AI Reviews Analysis cost?
The AI Reviews Analysis tool is priced at $19 per location during its initial launch and that includes you + 3 competitors.
What does "Review Quality Score" mean in the [Reviews Analysis Report](../report-types/reviews-analysis-report)?
Focuses on the qualitative aspects of a business's Google reviews, taking into account three key sub-metrics: rating percentage, responded to percentage, and review freshness.
What does "Rating" mean in the Reviews Analysis Report?
The star rating on a Google Business Profile listing.
What does "Review Velocity" mean in the Reviews Analysis Report?
Review Velocity measures the average number of reviews a business receives per month, with a maximum score achieved by maintaining an average of 10 reviews per month in the last 90 days.
What does "Review Freshness mean" in the Reviews Analysis Report?
Gives more weight to recent reviews by using an exponential decay function. Reviews posted within the last day receive a weight of 100%, reviews within the last week closer to 80%, and reviews older than 30 days receiving a very small percentage.
What does "Reviews" mean in the Reviews Analysis Report?
The total number of reviews for a Google Business Profile listing.
What does "Unresponded to Reviews" mean in the Reviews Analysis Report?
The number of reviews which have not been responded to by the owner of the Google Business Profile (Please note: This total is considering just the most recent 100 reviews)
What does "Reviews by Local Guides" mean in the Reviews Analysis Report?
The number of reviews posted to the Google Business Profile by a 'Local Guide', Google's program for active participants in the Google Maps community.
What does "Reviews Analyzed" mean in the Reviews Analysis Report?
The number of reviews analyzed in this report.
What does Local Falcon do?
Local Falcon is a local rank tracker that scans multiple points at varying distances from the target business. It then displays Google Business Profile rankings for listings that show up either in the Maps portion of the organic search or from a search in the Google Maps Local Finder (i.e. Google Maps).
What do ARP & ATRP mean?
ARP = Average Rank Position ATRP = Average Total Rank Position
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