Homeowner.ai
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About
Homeowner.ai is a comprehensive relationship management and homeowner engagement platform designed to bridge the gap between industry professionals and property owners. It provides private, secure "homeowner hubs" that act as a central resource for homeowners to manage, protect, and improve their most valuable asset. By offering homeowners real-time data on property value, equity, and maintenance needs, the platform transforms a one-time transaction into a long-term partnership, helping businesses like real estate agencies and mortgage lenders boost retention by up to 25%. The platform leverages extensive property intelligence, covering over 100 million homes in the United States. It uses AI and data from partners like Cotality to provide propensity scores, which predict when a homeowner is likely to take specific actions such as selling, refinancing, or starting a renovation. Key features include automated "touchpoints" via email or SMS, co-marketing tools for collaborating with service partners, and a home inventory system where users can scan and catalog appliances to track life cycles and maintenance requirements. The experience is fully white-labeled, allowing businesses to maintain their brand identity while providing consumer-grade tools. Homeowner.ai is built for a wide range of professionals within the real estate ecosystem, including mortgage originators, insurance carriers, home builders, and home service providers. It is particularly effective for those looking to provide a high-value "closing gift" that remains useful for years rather than a one-off item. For enterprise clients, the tool offers embeddable APIs and custom-built experiences to integrate directly into existing tech stacks, while solo agents can use the standard platform to manage their sphere of influence effectively. What sets Homeowner.ai apart is its holistic approach that combines software, deep property data, and human expertise. Unlike traditional CRMs that focus purely on the sales pipeline, this platform prioritizes the "post-close" experience, treating homeownership similarly to how a patient portal works in the healthcare sector. Its integration of AI-driven property signals—such as listing alerts, mortgage originations, or building permit filings—ensures that professionals can reach out with contextually relevant advice at the exact moment a client needs it.
Pros & Cons
Provides access to deep property data for over 100 million homes in the US.
Uses AI to predict homeowner behavior with propensity scores for selling and refinancing.
Offers a white-labeled experience that keeps your brand front and center for clients.
Includes a home inventory tool that helps homeowners track and maintain appliances.
Enables co-marketing with partners like local pros or insurance agents within the hub.
Geographic coverage is currently limited to the United States only.
Public pricing is not available and requires a demo request for details.
Certain data signals, such as building permit issuance, are still listed as coming soon.
Full integration features for many CRMs are not scheduled for release until March/April 2026.
Use Cases
Real estate agents can provide a branded digital 'closing gift' to stay connected with clients and generate repeat business.
Mortgage lenders can use propensity scores to identify exactly when past clients are ready to refinance or buy a new home.
Insurance carriers can offer hubs to policyholders to help them manage home inventory and prevent claims through maintenance tracking.
Home builders can deliver a digital 'homeowner manual' to buyers that includes all equipment warranties and maintenance schedules.
Home service providers can turn one-time service calls into long-term relationships by managing the client's home maintenance calendar.
Platform
Features
• white-label customization
• crm and api integration
• co-marketing marketplace
• home inventory scanning
• automated touchpoints
• propensity scoring ai
• property intelligence data
• private homeowner hubs
FAQs
What kind of data is used for property intelligence?
Data is primarily provided by Cotality, covering over 100 million US homes. It includes ownership history, property values, equity estimates, tax records, and local market trends updated daily or monthly.
Do homeowners need to download a mobile app to use the hub?
No, the homeowner hubs are browser-based and optimized for desktop, tablet, and mobile devices. There is no software to install or update for the end user.
Can the platform be white-labeled for my business?
Yes, the platform is designed to be white-labeled, allowing you to customize the hubs and touchpoints with your own logo, colors, and contact information.
What is a propensity score?
A propensity score is an AI-driven value from 1 to 99 that predicts the likelihood of a homeowner taking actions like selling their home, refinancing, or taking out a HELOC.
Is the homeowner data available outside of the United States?
No, currently the homeowner data and property intelligence features are only available for properties within the United States.
How are homeowners onboarded to their hubs?
Homeowners can be auto-enrolled as a 'gift', invited via email, or they can claim their home through a branded landing page or an integration with your existing CRM.
Can I integrate this with my existing CRM?
Yes, it integrates with major real estate and mortgage CRMs like Total Expert, and offers APIs and SSO for custom enterprise tech stacks.
Pricing Plans
Standard/Pro
Unknown Price• White-labeled homeowner hubs
• Property intelligence for 100m+ homes
• Propensity scoring
• Automated touchpoints (Email/SMS)
• Home inventory cataloging
• Co-marketing tools
• CRM integrations
• Branded landing pages
Enterprise
Unknown Price• Embeddable APIs
• Custom-built experience
• Single sign-on (SSO) authentication
• Advanced branding and customization
• Custom educational content
• Dedicated infrastructure
Job Opportunities
There are currently no job postings for this AI tool.
Ratings & Reviews
No ratings available yet. Be the first to rate this tool!
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