BlueOcean Track™
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About
BlueOcean is an AI-powered brand intelligence platform designed to help marketers make better decisions. Using a proprietary data fabric of 1,200+ data points from various sources, BlueOcean provides real-time insights into brand health, competitive threats, and market trends. Key features include brand tracking, competitive analysis, marketing insights, and data visualization. BlueOcean helps marketers uncover whitespace, balance investments, and increase the impact of their marketing by combining the power of AI with a contextualized, real-world dataset. It's used by companies like Microsoft to measure brand health and drive timely, effective decisions.
Platform
Task
Features
• predictive analytics
• data visualization
• competitive analysis
• social listening
• brand tracking
• real-time data
• marketing insights
FAQs
What are the 1,200+ data points?
BlueOcean Track uses 1,200+ data points drawn from a proprietary data fabric of real-world and always-on brand-related data. This includes social media, surveys, news, and other sources.
How does BlueOcean work?
BlueOcean combines the power of AI with a contextualized, real-world dataset to help marketers outmaneuver competition, uncover whitespace, and write more valuable messages that drive connection.
What does the name BlueOcean mean?
The name BlueOcean signifies the brand’s goal to help companies find uncontested market space, referring to the business strategy known as Blue Ocean Strategy.
What is a Blue Score?
A Blue Score is a proprietary metric that helps measure the health and momentum of your brand relative to your competitors. It uses a variety of factors, subfactors and metrics from 1,200+ data points.
What is BlueOcean Track?
BlueOcean Track is a brand tracking tool that transforms always-on, real-world data into insights tailored to strengthen the go-to-market. It helps CMOs and their teams uncover competitive whitespace and threats, balance their GTM investments, and increase the impact of their marketing.
Can I share a dashboard with my team?
Yes, you can share dashboards with your team. Specific sharing capabilities may depend on your subscription tier.
Which dashboard templates are available?
Various dashboard templates are available to tailor your brand tracking experience.
What is the BlueOcean Data Fabric?
The BlueOcean Data Fabric is a proprietary, real-time data ecosystem that combines various data sources to provide holistic brand insights.
How recent is BlueOcean data?
BlueOcean data is updated frequently to ensure insights are as current as possible.
How is time different in BlueOcean Track?
Time in BlueOcean Track is presented in a way that aligns with the typical marketing planning cycle, rather than using traditional calendar time.
How are my scores in BlueOcean Track different from Brand Navigator?
BlueOcean Track uses real-world data that aligns with marketing-related activities, while Brand Navigator primarily focuses on brand sentiment and perception.
What do the IMPACT dots mean?
IMPACT dots show the relative significance of the change in your brand metrics over time.
Where can I find new social metric features?
Details on the new social metric features will be made available soon.
How does social media impact my scores?
Social media activity significantly impacts your scores as it is one of the data points included in the 1,200+ used by the BlueOcean system.
Should I set marketing goals based on Factors, Subfactors, or Metrics?
It's best to set marketing goals based on a balance of Factors, Subfactors, and Metrics to ensure a holistic strategy and capture various aspects of brand performance.
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