Zoho Pioneers Rural AI-Robotics Innovation in Kerala, Acquires Asimov Robotics
Beyond cities: Zoho's rural Kerala AI and robotics center champions decentralized innovation and local economic growth.
July 3, 2025

Global technology company Zoho Corporation has inaugurated a significant new Research and Development (R&D) center in rural Kerala, a move that underscores its commitment to decentralizing the tech industry and fostering innovation outside of major metropolitan hubs.[1][2] The new residential campus, located in Neduvathoor, a village in the Kottarakkara area of Kollam district, will serve as Kerala's first R&D center focused on Artificial Intelligence (AI) and robotics.[3][4] The facility launched its operations with an initial staff of 250 employees, with plans for further expansion aimed at creating high-tech career opportunities for local talent.[1][2][5] This initiative is a core component of Zoho's "transnational localism" strategy, which seeks to bring economic growth and skill development to smaller towns and rural communities, countering the trend of talent migration to overburdened cities.[4][6][7]
The establishment of the Kollam R&D center is a strategic effort to cultivate deep-tech capabilities within India, focusing on critical areas like AI, machine learning, and robotics.[1][8] The center is situated on a 3.5-acre IT park developed by the company.[9][10] To seed its talent pipeline, Zoho has already recruited and started training approximately 40 recent graduates from rural areas in these advanced technological fields.[1][5] This aligns with the company's long-standing philosophy of nurturing talent wherever it exists, a belief championed by co-founder Sridhar Vembu, who has advocated for creating world-class job opportunities in places where people live, rather than forcing them to relocate.[10][11] The inauguration, attended by Kerala's Chief Minister Pinarayi Vijayan and Finance Minister K.N. Balagopal, was hailed as a significant step toward a rural innovation model that integrates industry, academia, and government support.[1][8]
A major development accompanying the launch was Zoho's strategic acquisition of Asimov Robotics, a Kochi-based startup known for its pioneering work in humanoid and service robotics.[1][8] Asimov, a product of the Kerala Startup Mission (KSUM), has developed indigenous robotic solutions for sectors such as healthcare and manufacturing.[1][12] The acquisition is expected to significantly bolster Zoho's own R&D capabilities in robotics and automation, with the Asimov team set to continue its work from the new Kottarakkara campus under Zoho's mentorship.[8][12] This move is part of a broader R&D push by Zoho, which includes investments in other deep-tech startups like Genrobotics, which focuses on AI solutions for sanitation.[8][12] The integration of Asimov underscores the new center's role as a serious hub for advanced robotics research.
The Kollam campus represents a tangible application of Zoho's "transnational localism" and rural revival mission, a strategy the company has been honing for over a decade.[6][7] This approach involves setting up smaller, distributed offices in non-urban areas to reverse the "top-soil erosion" of talent from rural communities to cities.[7] The first major success of this model was the Zoho office in Tenkasi, Tamil Nadu, which started with a handful of employees in 2011 and has since grown to employ hundreds, creating a significant positive impact on the local economy.[13] By establishing a presence in rural Kerala, Zoho aims to replicate this success, fostering local economies and allowing employees a better quality of life closer to their families and roots.[3][4] The company's vision includes opening dozens of such satellite offices, viewing rural talent not as a resource to be extracted but as a potential to be nurtured within its own community.[14][11][13]
The implications of Zoho's investment in rural Kollam extend beyond immediate job creation. The initiative serves as a powerful proof-of-concept for a decentralized, inclusive tech industry in India.[4] In partnership with the Kerala Startup Mission, Zoho will also establish a deep-tech studio at the new center to foster collaboration between startups and established enterprises.[1][8] This creates a supportive ecosystem intended to spur further innovation. State officials have lauded the move, noting that Kerala's IT exports are on a trajectory to cross one lakh crore rupees, thanks to a supportive infrastructure and a thriving startup scene.[1][5][9] By bringing advanced R&D to Kottarakkara, Zoho is not just building software; it is helping to construct a new model for economic development, one that suggests the future of technology can be rooted in local communities, driving innovation and prosperity far from the traditional confines of major IT corridors.[4]
Research Queries Used
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