Samsung Tackles AI Reality Gap with New TRUEBench System
Samsung's TRUEBench sets a new AI evaluation standard, measuring real-world workplace effectiveness across complex, multilingual business tasks.
September 25, 2025

As businesses worldwide accelerate their adoption of large language models, a critical challenge has emerged: accurately gauging their real-world effectiveness. To address the growing disparity between theoretical AI performance and its actual utility in the workplace, Samsung has developed a new benchmarking system named TRUEBench. This initiative by Samsung Research aims to overcome the limitations of existing benchmarks and provide a more realistic assessment of how AI models perform on complex, multilingual, and context-rich business tasks. The introduction of TRUEBench signals a significant shift in how the industry evaluates AI, moving from academic exercises to practical productivity measurement, with the goal of helping enterprises make more informed decisions about their AI investments.
The need for a new evaluation standard stems from the inherent weaknesses of current AI benchmarks.[1][2][3] Many existing systems focus on academic or general knowledge tests, which often do not reflect the specific demands of a corporate environment.[1][3][4] These benchmarks are frequently limited to the English language and rely on simple, single-turn question-and-answer formats.[5][2][6] This narrow focus fails to capture the intricate, multi-step workflows and diverse linguistic requirements that define modern business operations.[7] Consequently, a high score on a traditional benchmark does not necessarily translate to tangible productivity gains in a real-world business setting.[3] This disconnect can lead to misaligned expectations and risky investments, as companies may adopt AI tools that are technically proficient but practically ineffective for their specific needs.[3] The lack of context in these evaluations, which often assess AI in isolation without considering business rules or data inconsistencies, creates a significant gap for enterprises seeking reliable measures of an AI model's readiness for deployment.[3]
Samsung's TRUEBench, which stands for Trustworthy Real-world Usage Evaluation Benchmark, was specifically designed to fill this void.[1] Drawing on Samsung's extensive internal experience with using AI for productivity, the benchmark provides a comprehensive suite of metrics that assesses large language models based on scenarios and tasks directly relevant to corporate environments.[5][1] TRUEBench evaluates common enterprise functions such as content generation, data analysis, document summarization, and translation.[5][8][2] These are broken down into 10 distinct categories and 46 sub-categories, offering a granular view of an AI's capabilities.[5][8][9] To address the multilingual needs of global corporations, TRUEBench is built on a foundation of 2,485 diverse test sets spanning 12 languages, including Chinese, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, and Vietnamese.[5][8] It also supports cross-linguistic scenarios where a task might begin in one language and require an output in another.[5][9] The complexity of the test materials is designed to mirror the variety of workplace requests, ranging from brief instructions of just eight characters to the analysis of lengthy documents exceeding 20,000 characters.[5][2][10]
A key innovation of TRUEBench lies in its unique evaluation methodology, which employs a collaborative process between humans and AI to establish scoring criteria.[5][11] Initially, human annotators create the evaluation standards for a given task.[5][11] An AI model then reviews these rules to identify any errors, logical contradictions, or unnecessary constraints.[5][11] This feedback is then used by the human annotators to refine the criteria, a process that is repeated to develop increasingly precise and realistic evaluation standards.[5][11] This human-AI cross-verification process is designed to minimize the subjective bias that can occur with human-only scoring, ensuring greater consistency and reliability.[5][1] Based on these refined criteria, the automatic evaluation of AI models is conducted.[5] TRUEBench also utilizes a strict scoring model where an AI must satisfy every condition associated with a test to pass, enabling a more detailed and exacting assessment of its performance.[5][1]
The implications of TRUEBench for the broader AI industry are substantial. By focusing on practical, enterprise-centric tasks and multilingual capabilities, Samsung is pushing for a new standard in AI evaluation that more closely aligns with business needs. To promote transparency and encourage widespread adoption, Samsung has made TRUEBench's data samples and leaderboards publicly available on the global open-source platform Hugging Face.[5][8][1] This allows developers, researchers, and enterprises to directly compare the productivity performance of up to five different AI models simultaneously, providing a clear, at-a-glance overview of how various models stack up against each other on practical tasks.[8][1][9] The published data also includes the average length of the AI-generated responses, enabling a simultaneous comparison of both performance and efficiency.[5][6] As Paul (Kyungwhoon) Cheun, CTO of the DX Division at Samsung Electronics and Head of Samsung Research, stated, “We expect TRUEBench to establish evaluation standards for productivity and solidify Samsung's technological leadership.”[5][8][1] This move is poised to not only help businesses make better-informed decisions when selecting AI models but also to drive the development of AI that is more genuinely useful and productive in a corporate context.