In a significant strategic pivot reflecting the technology industry's broader shift toward comprehensive AI integration, the company behind the popular writing assistant Grammarly has rebranded itself as Superhuman. This transformation moves the company beyond its well-known identity as a grammar and spelling checker into a full-fledged AI-native productivity platform.[1][2][3][4] The new Superhuman brand unites Grammarly's core writing assistance with its recent acquisitions, the collaborative workspace Coda and the email client Superhuman Mail, under a single umbrella.[1][2][5] This move marks the most substantial evolution in the company's 16-year history, signaling a direct challenge to integrated AI productivity suites from giants like Microsoft and Google.[1] The company's stated mission is to unlock the "superhuman potential in everyone" by making AI easier to use, thereby allowing professionals to offload routine tasks and concentrate on more creative and strategic work.[3]

At the heart of this rebranding is the launch of a new flagship product called Superhuman Go, an AI assistant designed to operate proactively across a user's applications and workflows.[2][6] Unlike traditional AI tools that require specific prompts, Superhuman Go is designed to work in the background, anticipating user needs and offering context-aware suggestions.[5] It can connect with over 100 applications, including Google Workspace, Microsoft Outlook, Jira, and Confluence, to perform tasks such as retrieving account details from a CRM while composing an email, summarizing notes from previous meetings, or logging support tickets.[6][7] This functionality is powered by what the company calls "agents," which are specialized AI modules trained for specific actions like data retrieval or summarization.[6] The vision for Superhuman Go is to act as an intelligent layer that reduces the friction of switching between different applications, a common pain point in modern digital work.[2][3]

The decision to rebrand was driven by a belief within the company that the name "Grammarly" had become too restrictive for its expanding ambitions.[8] CEO Shishir Mehrotra, who joined from the Coda acquisition, explained that the core technology has long been about more than just grammar; it's about deploying an AI agent that works wherever the user works.[9] The new name, Superhuman, is intended to reflect the company's philosophy that AI should augment and amplify human capabilities, not replace them.[1][6] This strategic repositioning follows Grammarly's acquisitions of Coda in late 2023 and Superhuman Mail in mid-2025, which laid the groundwork for this unified platform.[2][9] By adopting the name of one of its acquisitions, the company has taken an unusual step that underscores its commitment to this new, broader identity.[5][7] The company now offers a bundled subscription that provides access to the entire Superhuman suite, which includes the familiar Grammarly writing features, Coda's collaborative tools, and Superhuman Mail's intelligent inbox.[6][10]

The launch of the Superhuman suite and its Go assistant places the company squarely in the competitive landscape of AI-powered productivity, alongside major players like Microsoft Copilot and Google Gemini.[1][11] The company's key differentiator appears to be its focus on proactive, embedded assistance that works across a wide ecosystem of third-party tools, rather than being confined to a single environment.[3] To foster this ecosystem, Superhuman is also introducing an Agent Store, featuring AI agents developed by partners such as Fireflies.ai, Quizlet, and Speechify.[2][6] Furthermore, a software development kit (SDK) is in a closed beta, which will allow third-party developers to build their own connected agents for the platform.[2][6] This "air traffic control system" for AI agents, as one executive described it, aims to solve the problem of tool overload by intelligently deploying the right assistant for the right task at the right time.[8] Despite the significant changes, the company has emphasized its continued commitment to user privacy, stating that it does not sell or monetize user data and that users retain full control over their content.[1]

In conclusion, the transformation from Grammarly to Superhuman represents a strategic and ambitious bet on the future of work, where AI is not just a tool but a proactive partner. By integrating writing assistance, collaborative documents, and email into a unified platform powered by an intelligent, context-aware assistant, Superhuman is positioning itself as a central hub for professional productivity. The company aims to move beyond reactive corrections to proactive support, automating mundane tasks and connecting disparate workflows to allow users to focus on higher-value activities.[1][4] The success of this gambit will depend on Superhuman Go's ability to deliver on its promise of seamless integration and tangible productivity gains in the daily workflows of its more than 40 million users.[1][6] As the AI productivity arms race intensifies, this rebranding signals a clear vision to become an indispensable orchestrator of digital work in an increasingly complex and fragmented technological landscape.[7][11]