Companies Pour Trillions Into AI, 89% See No Customer Value

Trillions invested, but AI's promise remains unfulfilled for 89% of companies struggling for real value.

October 9, 2025

Companies Pour Trillions Into AI, 89% See No Customer Value
A chasm is widening in the corporate world between the colossal sums being invested in artificial intelligence and the tangible value businesses are deriving from the technology. Despite a relentless surge in AI spending, a significant majority of companies are still struggling to translate their financial commitments into meaningful customer value or a clear return on investment. A recent report from Red Hat starkly illustrates this paradox, revealing that a staggering 89 percent of businesses have yet to see any customer value from their AI initiatives.[1] This struggle persists even as organizations are projected to increase their AI investments by 32 percent by 2026, signaling a profound disconnect between expectation and reality in the age of AI.[1] The era of AI experimentation is rapidly drawing to a close, replaced by a demand for accountability and measurable impact, yet many organizations find themselves in a state of "pilot purgatory," running numerous experiments with little to show in terms of business outcomes.[2]
The scale of investment pouring into the AI sector is immense, with Goldman Sachs predicting that tech firms, corporations, and utilities will spend approximately $1 trillion on capital expenditures in the coming years to support AI.[3] Projections from Gartner show AI software spending soaring to nearly $298 billion by 2027, a significant leap from $124 billion in 2022.[3] This financial deluge is fueled by the promise of transformative benefits, from massive productivity gains, potentially worth $1.75 trillion annually in the public sector by 2033, to enhanced operational efficiencies and competitive advantages.[3][4] However, the reality on the ground paints a more sobering picture. Nearly half of all AI adopters admit to facing challenges in demonstrating the value of their investments, a sentiment echoed by findings that only a small fraction of companies, around 5% in the US, are currently using AI in their production processes.[3][5] This gap between spending and adoption highlights that while enthusiasm is high, practical and profitable implementation remains an elusive goal for most.[5]
The reasons for this value-realization gap are multifaceted and deeply rooted in systemic challenges that extend beyond the technology itself. A primary obstacle is the lack of a coherent digital strategy, which leads to siloed AI initiatives that are disconnected from core business objectives.[6][2] Many companies fall into the trap of chasing "shiny objects," adopting the latest AI tools without first identifying a critical business problem to solve.[2][7] Data, the lifeblood of any AI system, presents another major hurdle. Fragmented data ecosystems, legacy infrastructure, and poor data quality cripple the effectiveness of AI models, with some reports suggesting that up to 85% of AI projects fail due to these data-related issues.[8][6][7] Furthermore, the hidden costs of AI, including data preparation, platform upgrades, and ongoing model maintenance, create an "AI tax" that can consume 60-80% of a project's budget and are often overlooked in initial ROI calculations.[2]
Beyond technological and strategic missteps, human and cultural barriers present significant resistance to AI adoption.[8] A persistent skills gap means many organizations lack the hybrid talent that blends technical expertise with business acumen, leading to misaligned priorities and flawed implementation.[8][6] This is compounded by a workforce that often fears AI will lead to job displacement, resulting in resistance to adoption.[8] Leadership hesitation also plays a crucial role; executives often struggle to define a clear ROI for AI projects, leading to cautious, incremental investments rather than the bold, transformative initiatives required to unlock true value.[8] Overcoming these hurdles requires a fundamental shift, focusing on cultivating a data-driven culture, investing heavily in upskilling and reskilling employees, and fostering collaboration between AI developers and business leaders to ensure technology is purposefully aligned with strategic goals.[6][9]
In this complex landscape, AI and security have emerged as the joint top IT priorities for many organizations.[10][11][12] The drive to leverage AI is increasingly intertwined with the critical need to secure it. As AI systems become more autonomous, they introduce new vulnerabilities, from data poisoning to model inversion attacks, requiring a new paradigm of AI-defending-AI to provide automated, adaptive protection.[13] Businesses are prioritizing AI for its potential to enhance cybersecurity, with threat hunting, vulnerability scanning, and boosting efficiency in security operations being top applications.[10][14][12] A recent survey found that 36% of executives ranked AI as a top-three budget priority for security, ahead of cloud and network security.[10][12] This dual focus underscores the reality that as companies invest in AI's potential, they must simultaneously invest in mitigating its inherent risks and protecting the very foundation of their digital operations.
Ultimately, the journey from massive investment to measurable value in artificial intelligence is proving to be more arduous than anticipated. The disconnect is not a condemnation of the technology's potential but rather a reflection of the profound operational and cultural transformations required to harness it effectively.[8][9] As the market's patience for experimentation without results wanes, the focus is shifting towards accountability.[2][15] Companies that succeed will be those that move beyond the hype, grounding their AI strategy in solving core business problems, building a robust and clean data foundation, and cultivating a workforce ready to collaborate with intelligent systems.[9] The path forward demands a strategic, holistic approach that addresses technology, data, people, and security in equal measure, ensuring that the trillions of dollars being invested in AI's future finally deliver on their transformative promise.

Sources
Share this article