WorkMagic
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About
WorkMagic is an advanced marketing measurement platform designed to help omnichannel brands identify the actual return on investment (ROI) of their advertising spend. By utilizing a "triangulated" approach, the platform combines incrementality testing, Marketing Mix Modeling (MMM), and Multi-Touch Attribution (MTA) into a single source of truth. This methodology moves beyond simple last-click metrics, allowing brands to see how different marketing channels interact and contribute to overall sales, including both direct-to-consumer revenue and the "halo effect" seen on third-party platforms like Amazon or in retail stores. The platform distinguishes itself through fully automated incrementality testing. While traditional methods often require manual setup and complex statistical analysis, WorkMagic automates the entire lifecycle—from checking account eligibility and designing tests to setting up hold-out groups and calibrating results. Onboarding is designed to be streamlined, taking approximately 10 to 20 minutes to connect sales and marketing channels, followed by a 24 to 48-hour data synchronization period. This automation allows marketing teams to run rigorous geo-experiments without needing a dedicated data science team or manual data uploads. WorkMagic is specifically built for growth-stage e-commerce brands and marketing leaders who need actionable insights for budget allocation. It provides specific recommendations for daily ad spend across various channels, optimizing for incremental ROAS (iROAS) and overall profit rather than just vanity metrics. The platform is highly integrated with the Shopify ecosystem, offering a "no-code" experience for storefront owners, though it remains flexible enough to track complex omnichannel journeys across wholesale and retail environments. Founded by measurement experts from Google, Meta, and TikTok, the tool brings enterprise-grade marketing science to a broader market. It solves the fragmentation problem where brands often have data scattered across disparate dashboards that do not interact. By providing a unified view that accounts for external factors and cross-channel synergy, WorkMagic enables brands to validate their marketing mix assumptions and stop wasting budget on ineffective campaigns, focusing instead on scalable, high-impact channels.
Pros & Cons
Automates the entire incrementality testing process from eligibility to results.
Measures the "halo effect" on non-DTC channels like Amazon and retail.
Quick no-code onboarding for Shopify users takes less than 20 minutes.
Triangulates three different measurement models for a single source of truth.
Provides actionable budget allocation insights based on incremental ROAS.
Requires a minimum volume of approximately 3,000 orders per month for testing.
Necessitates control over geo-targeting capabilities on marketing channels.
Initial data loading requires a 24 to 48-hour synchronization period.
Pricing is not transparently listed and requires a demo booking.
Use Cases
Marketing directors can measure the halo effect of TikTok ads on Amazon sales to optimize channel-specific budgets.
E-commerce growth managers can automate geo-holdout tests to validate the true incrementality of Meta campaigns.
Omnichannel brands can use the triangulated attribution model to unify fragmented data from retail, wholesale, and DTC.
Platform
Features
• audience insights
• shopify integration
• multi-touch attribution (mta)
• data enhancement
• geo incrementality testing
• incrementality-calibrated mmm
• automated hold-out setup
• cross-channel halo effect measurement
FAQs
What are the requirements for incrementality testing?
Advertisers typically need around 3,000 orders per month and the ability to control geo-targeting on their marketing channels. Lower volume accounts may be accepted in certain specific cases.
How long does the onboarding process take?
Connecting your marketing and sales channels to the platform usually takes 10 to 20 minutes. However, you should allow 24 to 48 hours for all data to be fully loaded and processed.
What makes WorkMagic different from other attribution tools?
It uses a triangulated approach that combines incrementality testing, MMM, and MTA, whereas many tools only use one model. It also automates the setup of geo-tests, which usually requires manual data science expertise.
Can I use WorkMagic with my Shopify store?
Yes, the platform offers a no-code integration specifically for Shopify storefronts. This allows brands to connect their sales and marketing data quickly without needing technical support.
Pricing Plans
Custom
Unknown Price• Geo Incrementality Testing
• MMM Calibration
• MTA Dashboards
• Shopify Integration
• Halo Effect Tracking
• Budget Allocation Insights
• Audience Insights
Job Opportunities
There are currently no job postings for this AI tool.
Ratings & Reviews
No ratings available yet. Be the first to rate this tool!
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