WorkMagic
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About
WorkMagic offers triangulated marketing measurement, integrating Incrementality, Marketing Mix Modeling (MMM), and Multi-Touch Attribution (MTA) to provide omnichannel brands with a clear understanding of their true marketing impact and strategies for profitable growth. Its core differentiator is the full automation of incrementality testing, streamlining everything from eligibility checks to test design, hold-out setup, and result calibration. The platform uniquely measures the "halo effect" of marketing campaigns across all sales channels—including direct-to-consumer, Amazon, wholesale, and retail—ensuring a comprehensive view. Beyond just measurement, WorkMagic delivers actionable insights, recommending optimal daily ad spending and budget allocation strategies rooted in accurate incrementality testing. Onboarding is straightforward, allowing businesses, particularly Shopify users, to connect their stores and marketing channels without needing coding expertise. Founded by seasoned e-commerce entrepreneurs and measurement specialists from top tech companies like Google, Meta, and TikTok, WorkMagic's mission is to democratize advanced attribution models and data-driven approaches, empowering marketing leaders to achieve incremental growth through data and science.
Platform
Features
• geo incrementality testing
• incrementality-calibrated mmm
• incrementality-adjusted attribution
• seamless account connection (shopify compatible)
• actionable insights for budget allocation
• measure marketing halo effect
• triangulated marketing measurement (incrementality + mmm + mta)
• fully automated incrementality testing
FAQs
What are the requirements for advertisers to participate in incrementality testing?
Advertisers typically need ~3,000 orders per month and the ability to control geo-targeting on any marketing channel to run incrementality tests. In some cases, a lower order volume can be acceptable.
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