United Robots
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About
United Robots provides automated content solutions for news publishers, leveraging AI and NLG to generate high-volume, hyperlocal news coverage. Their robots create content from structured data on sports, real estate, weather, and more, freeing up journalists' time and expanding news coverage. Key benefits include driving reader engagement, increasing revenue through subscriptions, and filling news deserts with relevant local information.
Platform
Task
Features
• real-time reporting
• automated content generation
• natural language generation (nlg)
• personalized content delivery
• hyperlocal coverage
• integration with cms
• customizable editorial style
• structured data analysis
FAQs
What is robot journalism?
It's about automating routine reporting, at high volume, fast. Robot journalism is typically used when there's access to structured data sets, such as traffic incidents, sports results, and property sales.
What are some of the values content automation drives?
Adding value to the journalistic offer; Adding relevance to local readers; Driving reader revenue / subscription sales; Driving ad impressions; Improving local coverage.
Do publishers use robots to replace reporters in the newsroom?
In our experience, cutting costs in the newsroom has rarely been the motivation behind automation among the media groups we collaborate with.
Don’t robots use pretty repetitive language?
Robots should do the routine, repetitive reporting. Journalists do the human stories. And while our robots do volumes of routine stories, we build them for article and language variation and to each publisher’s editorial style guide.
Is there not a risk of robots making mistakes?
Actually, robots make fewer mistakes than humans. The technology United Robots use creates texts from structured data.
Don’t the robot written text need to be checked before publication?
Not the texts our robots write. The structure of the texts and rules around what angles the robot looks for are defined in detail by the newsroom in collaboration with us.
Is it not technically difficult to deploy news automation?
Well, it is if you’re going to build your own robot. But publishers can use a partner like United Robots to build the robot for them.
Shouldn’t we build our own robot to really be in control of the output?
Actually, it can be risky to rely on internal experts. Working with someone like United Robots removes that risk. Our robots continue to work irrespective of tech experts coming and going.
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