TRAQ
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About
TRAQ is an AI-driven conversation intelligence platform designed to help sales organizations gain deeper visibility into their customer interactions. By automatically recording and transcribing calls from major conferencing tools like Zoom, Teams, and Google Meet, the platform ensures that no critical detail is lost in the shuffle of manual note-taking. Beyond simple transcription, it uses machine learning to identify key signals within conversations, such as buyer needs, objections, and sentiment. This allows sales leaders to move beyond biased, incomplete notes and base their strategic decisions on objective data gathered directly from the source. The tool provides a suite of features aimed at streamlining the post-call workflow. After a meeting ends, TRAQ instantly generates summaries, action items, and follow-up drafts, which are then automatically synced to CRM systems like HubSpot, Salesforce, and Zoho. Users can also leverage the "Ask Ava" AI assistant to perform unlimited queries on their conversation data, uncovering specific insights or trends across their pipeline. For teams on the move, a dedicated mobile app allows for the recording and analysis of in-person meetings, ensuring that face-to-face interactions are documented with the same level of precision as virtual calls. TRAQ is particularly beneficial for sales managers who need to coach large teams but cannot attend every call. The platform introduces a scoring system, including "Call Score" and "Buyer Sentiment Score," which provides an unbiased look at deal health and interest levels. This objective data helps managers prioritize which calls to review and where to provide specific, context-driven coaching. Additionally, the platform allows teams to build a private sales coaching library, using real-world examples to train new hires and refine the techniques of experienced reps. What distinguishes TRAQ from many other meeting assistants is its specific focus on the sales cycle and its historical pedigree, having provided AI-enhanced enablement since 2021. It offers specialized support for industries like B2B insurance and recruiting, where nuanced communication is vital. Unlike generic transcription tools, TRAQ’s ability to analyze deal risks and provide customized business intelligence packages for enterprise clients makes it a robust solution for organizations looking to scale their sales processes through repeatable, data-backed success.
Pros & Cons
Supports recording for both virtual conferencing and in-person meetings via a mobile app.
Provides objective 'Call Score' and 'Buyer Sentiment' metrics to remove bias from sales forecasting.
Integrates natively with major CRMs like Salesforce, HubSpot, and Zoho to automate data entry.
Offers unlimited 'Ask Ava' AI queries for deep diving into conversation data.
Includes a 14-day free trial across all tiers with no long-term contracts required.
The Individual plan is limited to 25 hours of transcription and analysis per month.
The Private Coaching Library and Custom AI Analysis are not available on the Individual tier.
Live onboarding tutorials and Slack-based support are reserved exclusively for Enterprise customers.
Monthly hours for Professional and Enterprise plans are pooled rather than strictly per-user.
Use Cases
Sales Managers can identify skill gaps by reviewing AI-generated call scores and sentiment analysis across their entire team's pipeline.
Field Sales Representatives can record in-person client meetings using the mobile app to ensure accurate CRM updates and follow-ups while on the go.
Recruiters can use the platform to transcribe candidate interviews and quickly summarize key qualifications for hiring managers.
B2B Insurance Agents can leverage the insurance-specific AI support to capture complex customer needs and ensure policy accuracy.
Digital Marketing Agencies can bridge communication gaps with clients by sharing detailed meeting minutes and automated action items.
Platform
Task
Features
• ai-powered meeting summaries
• mobile app for in-person meetings
• ask ava ai queries
• buyer sentiment analysis
• call recording and transcription
• crm and calendar integration
• deal risk analysis
• sales coaching library
FAQs
Can TRAQ record in-person meetings?
Yes, TRAQ provides a dedicated mobile app for both iOS and Android that allows sales professionals to record and analyze face-to-face conversations.
Which CRMs does TRAQ integrate with?
The platform offers native integrations with HubSpot, Salesforce, and Zoho, automatically linking call recordings and summaries to specific contact records.
Is there a free trial available?
Yes, TRAQ offers a 14-day free trial for all of its plans, allowing teams to test features like call scoring and AI analysis before committing.
Can I import existing recordings into the platform?
Yes, the platform supports importing existing recordings from other applications, such as Zoom, for transcription and AI-powered analysis.
How does the AI help with follow-up?
TRAQ automatically identifies action items from calls and generates contextual follow-up email drafts to help maintain momentum with prospects.
Pricing Plans
Individual
USD30.00 / per month• 1 User
• 25 hours of transcription
• Core Traq AI Analysis
• Calendar Integration
• CRM Integration
• Meeting Analysis
• AI Follow-up Communication
• Mobile App for In-Person Meetings
Professional
USD60.00 / per month• 1 – 500 Users
• 50 hours of transcription per user
• Core Traq AI Analysis
• Coaching Library
• Custom AI Analysis Packages
• Calendar & CRM Integration
• Mobile App for In-Person Meetings
• Meeting Analysis & Summaries
Enterprise
Unknown Price• Unlimited Users
• 75 hours of transcription per user
• Custom Traq AI Analysis
• Live Onboarding Tutorials
• Support via Slack
• Unlimited 'Ask Ava' Queries
• Private coaching library
• Customizable business intelligence
Job Opportunities
There are currently no job postings for this AI tool.
Ratings & Reviews
No ratings available yet. Be the first to rate this tool!
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