TRAQ
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About
TRAQ is a conversation intelligence platform designed to give sales organizations visibility into their customer interactions. It automatically records, transcribes, and analyzes calls from web conferencing tools, softphones, and even in-person meetings via a mobile app. By capturing every word and phrase, the platform transforms raw audio into a searchable database of insights, ensuring that critical details from sales calls are never lost or misinterpreted by human bias. The system uses machine learning to generate automated meeting summaries, identify action items, and draft follow-up communications. A key feature of the platform is its dual scoring system. The Call Score provides an objective measure of a call's potential for closing a deal, while the Buyer Sentiment Score evaluates the prospect's interest level throughout the conversation. These metrics allow managers to move beyond anecdotal evidence and make more realistic sales forecasts. Additionally, the tool features Ask Ava, an AI-powered assistant that allows users to query their conversation data to find specific information quickly, such as competitive mentions or pricing objections. The tool is tailored for sales leaders, account managers, and recruiters who handle high volumes of calls. It is particularly relevant for specialized industries like B2B insurance and digital marketing, where understanding complex client needs is critical for retention and growth. By integrating with major CRMs like HubSpot, Salesforce, and Zoho, it ensures that all call data is automatically linked to prospect records, which the creators estimate saves each salesperson approximately five hours of administrative work per week. What sets this platform apart is its focus on self-guided coaching and its mobility. Unlike standard meeting bots that are confined to desktop applications, its native mobile app for iOS and Android allows field sales teams to capture in-person meetings or trade show conversations with the same level of analysis. The platform also offers a dedicated coaching library where managers can store best-practice recordings, helping teams learn from repeatable successes and identify points of failure in lost opportunities.
Pros & Cons
Saves sales representatives up to 5 hours of administrative work per week by automating notes.
Supports in-person meeting recording via dedicated iOS and Android mobile apps.
Provides objective scoring for both overall call quality and prospect sentiment.
Integrates seamlessly with major CRMs including HubSpot, Salesforce, and Zoho.
Offers a 14-day free trial with no platform fees or long-term contracts.
Individual plan is strictly limited to 25 hours of transcription per month.
The coaching library and custom AI packages are excluded from the entry-level Individual plan.
Live onboarding tutorials are only available for Enterprise-level customers.
Slack-based support and advisory channels are restricted to the Enterprise plan.
Use Cases
Sales managers can use the coaching library to review team performance and identify specific skill gaps across all recorded conversations.
Insurance agents can record field meetings using the mobile app to ensure accurate capture of client needs and compliance requirements.
Recruiters can leverage conversation intelligence to analyze candidate interviews and share objective summaries with hiring managers.
B2B sales representatives can automate their follow-up emails using AI-drafted messages based on the specific action items discussed.
Account managers can monitor buyer sentiment scores over time to identify churn risks or expansion opportunities within their portfolio.
Platform
Task
Features
• automated meeting summaries
• mobile app for in-person meetings
• custom business intelligence
• self-guided sales coaching
• ask ava ai queries
• crm integration (hubspot, salesforce, zoho)
• buyer sentiment analysis
• call recording and transcription
FAQs
Does TRAQ work with existing CRMs?
Yes, TRAQ integrates directly with HubSpot, Salesforce, and Zoho to automatically sync call recordings and summaries. This ensures that every team member has access to a complete log of prospect interactions without manual data entry.
Can I record in-person meetings?
Yes, the platform includes a mobile app for iOS and Android specifically designed to capture face-to-face conversations. This feature is useful for trade shows, field sales, and office-based meetings where a computer isn't being used.
What happens if my CRM is not listed?
While HubSpot, Salesforce, and Zoho are standard, the company mentions that other CRM integrations can often be developed quickly upon request. Users can also utilize the tool independently without a direct integration by using the desktop recorder.
How does the transcription limit work for teams?
For Professional and Enterprise plans, the monthly transcription hours are pooled among all users on the account. For instance, a Professional team of 10 would share a total pool of 500 hours of analysis per month.
Do I need to change my current sales process to use it?
No changes to your existing process are required, as the tool works in the background of your current meeting software. However, it may provide insights that suggest modifications for better performance.
Pricing Plans
Individual
USD30.00 / per month• 1 User
• 25 hours of transcription
• Core Traq AI Analysis
• Calendar Integration
• CRM Integration
• Meeting Transcription
• Mobile App access
• Self-Guided Sales Coaching
Professional
USD60.00 / per month per user• 1 – 500 Users
• 50 hours of transcription per user
• Pooled monthly hours
• Coaching Library
• Custom AI Analysis Packages
• AI-prepared Follow-up Communication
• Meeting Analysis
• CRM & Calendar Integrations
Enterprise
Unknown Price• Unlimited Users
• 75 hours of transcription per user
• Custom Traq AI Analysis
• Live Onboarding Tutorials
• Support via Slack
• Slack Advisory Channel
• Custom AI Instance
• Unlimited Ask Ava queries
Job Opportunities
There are currently no job postings for this AI tool.
Ratings & Reviews
No ratings available yet. Be the first to rate this tool!
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