SmallWorld
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About
SmallWorld is a relationship activation platform that helps go-to-market teams accelerate revenue growth through warm introductions at scale. It provides visibility into relationships, assesses relationship strength, simplifies introduction requests, measures impact, and integrates with CRMs like Salesforce. The platform focuses on leveraging existing company networks for more efficient growth and lower customer acquisition costs.
Platform
Features
• introduction request management
• crm integration (salesforce)
• relationship strength assessment
• warm introduction facilitation
• connector incentives
• relationship network mapping
• data and impact measurement
FAQs
What is SmallWorld?
SmallWorld is a software application that helps companies leverage warm introductions and referrals to drive sales and new business opportunities. It addresses challenges like visibility into relationships, determining relationship strength, making introduction requests, and measuring impact.
How is SmallWorld different from other professional networks?
SmallWorld provides visibility into relationships beyond typical networks, uses a Relationship Strength index to assess relationship quality, simplifies introduction requests, and offers data and measurement on warm introduction impact.
Who is a Requester?
The Account Executive, Sales Development Representative, Field Marketing Representative, etc. seeking a warm introduction to a Target Prospect.
Who are eligible Requesters?
Eligible Requesters are salespeople (or marketers) from the participating company who have been selected to be subscribers by the Account Administrator and have registered within the SmallWorld platform.
Who is a Connector?
The person (senior executive, advisor, board member, partner, customer, etc.) who makes the warm introduction to the Target Prospect.
Who are eligible Connectors?
Eligible Connectors are people who can make successful warm introductions through their relationships with target prospects. This includes employees, partners, customers, board members, advisors, investors, and anyone directly connected.
How are Connectors incentivized to make warm introductions?
Incentives vary depending on the Connector's role and company policy, and can include commission, referral bonuses, discounts, or intrinsic motivation to support company growth.
Do I have to upload my connections to SmallWorld to participate as a Connector?
No, while uploading connections is encouraged, participation as a Connector is possible by actively picking up Open Requests or submitting Offers to Introduce.
Does SmallWorld integrate with my CRM application?
Currently, SmallWorld integrates with Salesforce CRM, with plans to integrate with other CRMs in the future.
How is relationship strength determined?
Relationship strength is determined subjectively by the Connector.
How does a Requester choose the right Connector?
Requestors see Connectors with relationships to the target prospect, considering name, title, location, relationship strength, and history to choose the best Connector.
Can I be a Connector for more than one company?
Yes, you can be a registered Connector for more than one company.
As a Connector, when should I use SmallWorld?
Connectors should use SmallWorld to review Open Requests, respond to Introduction Requests, submit "Offers to Introduce", and track their contributions.
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