Out Of The Blue
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About
Out of the Blue is an AI-powered e-commerce health-monitoring platform that provides real-time insights into your pre-order customer journey (martech, adtech, online store (site), APIs, and third-party platforms performance.) It helps you detect and fix issues before they impact your revenue. The platform offers real-time monitoring, instant issue resolution, proactive alerts, and revenue protection. It integrates with Shopify, BigCommerce, WooCommerce, and other major data sources across marketing, sales, and analytics. It also provides features like Business Intelligence (BI), Full Funnel Observability, Site Observability and Customer Data Platform.
Platform
Features
• customer data platform
• real-time monitoring
• business intelligence (bi)
• revenue protection
• site observability
• full funnel observability
• proactive alerts
• instant issue resolution
FAQs
What is Out of the Blue?
Out of the Blue is an e-commerce health monitoring platform that provides real-time insights into your pre-order customer journey - martech, adtech, online store (site), APIs, and third-party platforms performance. It helps you detect and fix issues before they impact your revenue.
Why is e-commerce health monitoring important?
Seemingly minor issues like broken pixels, token deauthentication, or site changes can significantly impact your revenue. These problems often go unnoticed for days, leading to lost sales and frustrated customers.
What are the common causes of e-commerce performance issues?
The most common causes are human error (like accidental code changes, configuration changes) and technical mishaps (such as software updates or third-party integrations) and missed alerts due to staffing issues. Additionally, site changes, theme updates, and consent banner modifications can unknowingly disrupt tracking and data collection.
How can broken pixels and tokens impact my business?
Broken pixels and deauthenticated tokens prevent your ad platforms and marketing automation tools from functioning correctly. This can result in wasted ad spend, inaccurate data, and disrupted customer journeys. For example, an expired Meta pixel can lead to a significant drop in ad conversions costing brands ~$2M per incident. Check our Case Studies for examples
How can site issues impact my business?
As much as 30% of users never return to the site with a broken experience. User experience is impacted with Platform and Tool Outages, incorrect code or configurations across your SaaS tools, performance issues and errors including * JavaScript Errors: impact things like buttons or forms, that doen’t work properly. Customers might not be able to click a “Buy Now” button or fill out a form. * Asset Errors: When images, fonts, or videos fail to load, your website can look broken or incomplete, which could make customers leave without making a purchase. * Network Errors: These happen when things like images don’t load from the server leading to broken experiences * HTTP Errors (400’s and 500’s): * 400’s (Bad Request): Something went wrong with the request sent to the server, like an incorrect URL or missing data, causing the website to show an error. * 500’s (Internal Server Error): The server failed to complete the request, leading to issues like customers not being able to complete purchases. And more
How does Out of the Blue help me fix these issues?
Out of the Blue is an e-commerce observability solution that detects issues in real-time across your site, adtech, martech, CDP and more. Out of the Blue’s Pulse app operates 24/7, offering continuous monitoring and real-time alerts to keep you informed of any critical issues affecting your store’s performance. Pulse processes errors and: * Error Classification & Prioritization: Filters, categorizes, clusters and priorities errors based on urgency and potential revenue impact, allowing you to focus on the most critical problems first. * Detailed Insights: Offers actionable insights into the root cause of the issue, helping you troubleshoot and resolve problems quickly. * Real-time Alerts: Sends instant notifications via Slack, email, or text message when issues arise.
How long does it take to get set up?
We offer PLG flows and user is live in 15 mins following 3 easy steps, with no engineer required. Follow our simple step-by-step process and don’t hesitate to reach out to our customer support with any questions.
How does your pricing work?
All pricing options are based on your e-commerce store’s annual revenue and the type and volume of metrics you want to track.
What apps do you integrate with?
We provide support for most of the major data sources – across marketing, sales, and analytics. Here are a few examples: * **E-commerce:** Shopify, Shopify+ * **Data:** BigQuery, Redshift * **Marketing Signals:** Klaviyo * **CDPs:** Blotout * **Ads:** Google, Facebook, Meta, Instagram, Pinterest, TikTok * **Analytics:** GA4 Additional connectors can be added within a week on request!
What kind of issues does Out of the Blue detect?
Out of the Blue monitors a wide range of issues, including: * Pixel and Token Errors: Detects broken pixels and deauthenticated tokens from platforms like Meta, Google, Klaviyo, and Attentive. * Event Tracking Issues: Identifies problems with key customer journey events like page views, "Add to Cart," and purchases. * Site Downtime: Alerts you immediately if your website becomes unavailable. * Performance Degradation: Tracks website speed and performance to identify potential bottlenecks.
What is the potential cost of not using e-commerce health monitoring?
Even a short period of downtime or performance issues can cost thousands of dollars in lost revenue and costs across your site, adtech and martech campaigns. The longer the problem persists, the greater the financial impact. Ignoring these issues can also damage your brand reputation and customer loyalty.
Pricing Plans
Free Plan
Free Plan• 1 User
• Shopify Status Page Monitoring
• 2 Shopify Apps Monitored
• 7 Days (limited to 1000 errors per week)
Observe
Unknown Price• Real-Time Page & Network Error Detection
• Real-Time JavaScript errors
• Real-Time Page load errors (400s, 500s) or broken images
• Real-Time Order Funnel Event Monitoring
• Unlimited Shopify App & Platform Status Monitoring
• Sampled Events & Errors
• Alerts (email, slack)
• Shared Slack support
• Implementation Specialist (1:1 Onboarding)
• Live Chat
Observe & Analyze
Unknown Price• Everything in Observe
• Business Intelligence Dashboards for 360 visibility
• Core Ad Channels (Google, Meta, Tiktok)
• Core Retention Channels (Klaviyo)
• eCommerce (Shopify)
• Amazon Marketplace
• Self Service Explorer
• Metric Hub Library
• Daily Business snapshot
• Alerts (email, slack)
Observe, Analyze & Enrich
Unknown Price• Everything in Observe & Analyze
• Your own First Party Data Infrastructure
• Lifetime ID - recognize new and returning customers with 100% accuracy
• Serverside C-API signals
• Capture 100% of customer activity
• Signal Enrichment with Meta, Google, Klaviyo
• Audience Sync & Enrichment
• Synthetic Audience Creation
• Activate channels for granular activity targeting
Pixel Insurance
USD150.00 / per month• Automatically monitor, classify, and alert on 1,000+ monthly platform errors for signal loss across your eCommerce platforms, adtech and martech platforms , ensuring you’re always aware of critical issues in real-time.
Done For You
USD500.00 / per month• Get 24/7 first-level support for outages and errors, with immediate corrective actions and 6 monthly health checks included.
Pixel Insurance
USD105.00 / per month• Automatically monitor, classify, and alert on 1,000+ monthly platform errors for signal loss across your eCommerce platforms, adtech and martech platforms , ensuring you’re always aware of critical issues in real-time.
Done For You
USD350.00 / per month• Get 24/7 first-level support for outages and errors, with immediate corrective actions and 6 monthly health checks included.
Job Opportunities
There are currently no job postings for this AI tool.
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