Fieldstream
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About
Fieldstream is an AI-based marketing analytics platform that empowers users to make smarter decisions on business growth. It addresses major marketing challenges by measuring the impact of marketing activities, evaluating media channel efficiency, and planning future investments. The platform combines Marketing Mix Modelling, Bayesian principles, and machine learning to provide a holistic view of media and non-media channel impact on key KPIs. It offers a comprehensive dashboard for ongoing campaign performance tracking, scenario planning, and comparison of predicted plans versus actual outcomes, ensuring a better return on investment.
Platform
Features
• marketing mix modelling
• predictive analytics tool
• comprehensive dashboard for insights
• plan and predict future marketing investments
• optimal media mix creation
• evaluate media channel efficiency
• measure incremental impact of marketing activities
• ai-based marketing analytics platform
Job Opportunities
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