BRANDthrō
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About
BRANDthrō is an Insights-as-a-Service platform that uses AI, machine learning, and neuroscience to predict how brand experiences will make customers feel. It identifies actionable emotional insights to help brands behave more like humans. The platform offers features like Emotional Profile Reports (ePR), unique cohort development, 360º emotional views of customers, human-led product innovation, predictive storytelling, and next-gen measurement. It helps brands understand the emotional drivers behind consumer behavior, enabling them to optimize customer experience, develop data-backed narratives, and improve marketing KPIs. BRANDthrō's technology leverages a proprietary mix of AI + ML and neuroscience to provide precise emotional scoring and contextualization of existing data.
Platform
Task
Features
• test & optimize
• predictive storytelling
• emotional profile report (epr)
• next-gen measurement
• ai with agency
• next-gen audience development
• insights-as-a-service platform
FAQs
What are the use cases?
The use cases are endless, from tackling brand positioning, driving corporate reputation, to launching a new product. It can also inform how to manage crises, impact policy, evolve DEI, and drive internal communications and employee engagement.
What is your pricing model?
It is a volume license model with customized pricing for each bespoke survey. The surveys are discounted with a license. Insight teams can use our OCEAN analysis to create ongoing queries and benchmarks around brand perception. It can be white labeled and customized.
Does BRANDthrō complement existing stacks or platforms?
Our SaaS is additive because of the emotional contextualization our data provides. Open APIs allow us to port emotional data into other research dashboards or CRM and provides real-time access to an insight platform to view/compare and contrast/blend datasets.
Can you use existing target information?
We leverage client typing tools for audience lookalikes and use existing databases in ways that preserve our completely anonymized approach to data collection.
Where can you use BRANDthrō on the CX?
It can be used anywhere on the CX. From developing and refining a creative brief, testing creative platforms, A/B testing content, understanding strategic partners, to the best platforms to deliver messaging, and ongoing optimization. Ideally, before a dollar is spent.
How does BRANDthrō support insight teams?
Marketer on Demand (MOD) is a white glove team of marketing strategists who work directly with clients to action insights and support survey development, insights interpretation, briefings, survey findings, etc.
Why measure emotion?
It allows us to predict human behavior more reliably and accurately than statistical and other means of sentiment analysis.
What is unique about our analysis?
Our model is a non-equilibrium system that originated as a tool to predict market movement on Wall Street. We have applied this thinking to emotions as they are akin to the markets in that they are never in a period of stasis, meaning there is never a moment where anyone only feels one given way.
How do you measure emotion?
We use AI, ML, and data science to create precise emotional scoring that gauges both emotional intensity and brand affect. We also identify points of tension and authentic feeling, all of which informs how to best engage and communicate with targets.
How does BRANDthrō segment cohorts?
Cohorts are not one monolith. We can segment emotional cohorts by age, geography, income level, current customer vs. new target, ethnicity, gender identity, etc. Check our recent GenZ study https://brandthro.ai/genz/.
How do you target?
We can target virtually any population and learn more about who they are through the lens of personality, and what matters most to them when it comes to brand experience. Our approach predicts the language that will make them feel valued and trust you most.
How do you collect data?
We gather direct response from targets through an online survey instrument with a micro-segmentation panel provider, to understand how different parts of an experience make them feel based on emotional intensity.
Why is the method fast and accurate?
Data science allows us to use sample sizes of a 100 to create unique cohorts that are representative of thousands with 99.9% accuracy in 1-2 weeks.
How do you screen?
We use precise screeners ranging from client/non-client, industry, company size, executive/policymaker title, general consumer, employees, target talent, ethnicity, age, geo, income-level etc. to build our micro segments.
Pricing Plans
Volume License
Unknown Price• Customized pricing
• Volume license model
• Bespoke surveys
• OCEAN analysis
• White labeling
Job Opportunities
There are currently no job postings for this AI tool.
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