B12
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About
B12 is an AI-driven website builder designed specifically for professional service providers such as lawyers, consultants, and agencies. Unlike generic site builders, B12 focuses on creating a digital commerce platform that doesn't just display information but actively facilitates business operations. The tool uses a proprietary AI system called Orchestra to generate a complete, personalized website instantly based on simple user prompts. This initial draft includes industry-relevant copy, imagery, and structural elements, allowing business owners to bypass the overwhelming blank canvas stage of web design. The platform's functionality extends far beyond basic aesthetics. It integrates a comprehensive suite of business tools including an automated contact manager, online appointment scheduling, and a secure system for invoicing and payments. Users can also leverage AI for content creation through AI Assist for blogging and email marketing. For those who want more than what automation provides, B12 offers a unique human-in-the-loop model where customers can hire on-platform experts—including designers, copywriters, and SEO specialists—to refine and customize their site to a professional standard. This tool is best suited for established service-based businesses or growing agencies that need a sophisticated online presence without the high cost and long timelines of a traditional agency. It caters particularly well to industries like insurance, law, and consulting, where client intake and professional trust are paramount. The ability to manage interactions, track form submissions, and send marketing emails from a single dashboard makes it a viable all-in-one solution for small to mid-sized teams looking to streamline their operations. What distinguishes B12 from competitors is its hybrid approach to AI and human expertise. While many builders stop at a template, B12 offers do-it-for-you setup packages where a dedicated team manages the launch, from domain sourcing to SEO optimization. This ensures that the speed of AI is balanced with the quality of human oversight. Additionally, the platform is designed for longevity, providing ongoing support through a Customer Success Team and the ability to evolve the site as the business scales, rather than being a one-off project.
Pros & Cons
Generates a complete, industry-specific website draft in under 60 seconds.
Provides an all-in-one digital commerce platform including scheduling and invoicing.
Offers a hybrid model with access to human designers and copywriters for customization.
Automatically centralizes and tracks client interactions through an integrated CRM.
Includes built-in SEO tools and automatic publication of search-optimized content on higher plans.
Monthly subscription costs for Professional and Advanced tiers are high compared to basic builders.
Expert-led do-it-for-you setup requires a significant one-time fee of $1,999.
Basic and Starter plans are limited to only one user account.
The Starter plan requires displaying B12 branding on the website and all invoices.
Use Cases
Law firm owners can use the platform to automate client intake forms and securely manage contracts with eSignatures.
Independent consultants can implement online scheduling to eliminate back-and-forth emails when booking discovery calls.
Software agencies can use the Advanced plan to coordinate client interactions and workflows across a team of up to five users.
Insurance agents can launch a professional, mobile-optimized site quickly that includes built-in payment processing for premiums.
Small business owners can utilize the AI Assist tool to generate monthly blog posts and email marketing campaigns to stay engaged with leads.
Platform
Task
Features
• contracts and esignatures
• search engine optimization (seo)
• invoicing and online payments
• ai website generator
• online appointment scheduling
• on-platform design and copywriting experts
• email marketing and automation
• integrated contact manager (crm)
FAQs
What is the B12 Contact Manager?
The Contact Manager is a centralized hub within the B12 Editor where you can track all client interactions, including form submissions and chat history. It allows you to organize professional contacts, take internal notes, and send marketing emails directly from the platform.
Do I need to install any software to use B12?
No, B12 is a SaaS platform that can be accessed from any web browser on desktop, mobile, or tablet. You simply log in to your account at b12.io to access the website editor and management tools.
Can I make changes to my site after it launches?
Yes, you have full access to an easy-to-use website editor to swap images, change headlines, or add new pages at any time. If you need assistance, the B12 Customer Success Team is available via chat, email, or phone to guide you through updates.
How does B12 handle existing domains?
If you use the do-it-for-you package, B12's launch specialists will work with you to secure or connect a domain that reflects your brand. The ongoing subscription covers domain and TLS certificate maintenance to keep your site secure.
Does B12 support third-party integrations?
B12 supports a wide variety of integrations to enhance site functionality, including online chatbots, calendars, and blogging platforms. These integrations are designed to help professional service providers automate their workflows and engage clients.
Pricing Plans
Basic
USD42.00 / per month• 1 user
• No B12 branded banners
• Online appointment scheduling
• Client intake
• Online payments
Professional
USD169.00 / per month• 1 user
• Email marketing
• Contact management
• Contracts and eSignatures
• Optional expert setup ($1,999)
• Heightened support
Advanced
USD339.00 / per month• Up to 5 users
• Synchronized team workflows
• Premium features
• Optional expert setup ($1,999)
• Advanced contact management
• Contract automation
Starter
Free Plan• Build a free website
• Client intake forms
• Online payment processing
• Appointment scheduling
• B12 branded banners
Job Opportunities
AI Vibe Coding Web Designer
Build and launch a professional, industry-specific website in seconds using AI-powered tools for scheduling, invoicing, and managing clients in one platform.
Education Requirements:
Degree
Experience Requirements:
3 to 5 years of experience in web design or front-end development
Solid coding skills in HTML, CSS, and JavaScript
Other Requirements:
Thinks beyond visuals
Curious about what is next
Ability to guide output through thoughtful prompting
Confident working directly with clients
Responsibilities:
Building new websites using B12
Refining and regenerating AI-generated sites through structured prompting
Improving layout, hierarchy, clarity, and overall user experience
Applying coding background when deeper customization is needed
Working directly with customers to scope and deliver projects
Show more details
Web Design and Marketing Partners
Build and launch a professional, industry-specific website in seconds using AI-powered tools for scheduling, invoicing, and managing clients in one platform.
Benefits:
Opportunity to work directly with clients
Receive projects and referrals through platform
Gain early access to new opportunities within the B12 ecosystem
Education Requirements:
Degree
Experience Requirements:
3-5 years of professional experience in specialization (web design, marketing, web development)
Other Requirements:
Excellent written communication skills
Flexible and thrives in a fast-paced environment
Eager to learn and master new tools
Experience with UI/UX principles
Responsibilities:
Working directly with B12 users/clients
Becoming an active part of the B12 community
Mastering B12’s product and AI-powered website editor
Collaborating with other partners and sharing feedback
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Web Designer
Build and launch a professional, industry-specific website in seconds using AI-powered tools for scheduling, invoicing, and managing clients in one platform.
Benefits:
Get paid for your expertise
Grow within our community (Active Slack)
Shape the future of work
Experience Requirements:
3-5 years of web design experience
1-2 years of HTML/CSS experience
Desktop and mobile web design experience
Other Requirements:
Excellent written English skills
Available minimum 10 hours a week, maximum 20 hours a week
Comfortable turning unstructured customer content into pixel-perfect web designs
Responsibilities:
Read and interpret customer briefs
Use Design Suite to put initial website together in ~4 hours
Complete enhancement requests for existing customer websites
Mentor and review other designers
Co-design Design Suite and Orchestra
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Ratings & Reviews
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