Aura Vision
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About
Aura Vision turns store's CCTV footage into valuable data, capturing footfall, planning staff efficiently and becoming an insights platform for brand partners. It provides detailed UK retail benchmarks with up-to-the-minute reports of traffic, purchasing, and demographic trends. It enhances footfall discovery for new traffic and conversion opportunities, precision staff planning to optimize conversion and productivity, path to purchase identification to drive conversion, and a brand performance platform to provide competitive insights. Their clients have said that Aura Vision allows them to make decisions faster, improve showroom performance, and target stores more appropriately.
Platform
Task
Features
• customer segmentation
• brand performance insights
• path to purchase analysis
• staff planning optimization
• footfall tracking
• retail benchmarking
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