Shaped
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About
Shaped is a real-time retrieval engine designed to replace traditional document-based search systems with a dynamic relevance engine. Unlike search tools that focus solely on document retrieval, Shaped integrates user context as a first-class input to predict intent and surface highly relevant results. It operates on a three-layer architecture—Data, Intelligence, and Query—allowing organizations to connect their data, train custom ML models, and serve results with sub-50ms latency. The tool is particularly effective for powering "For You" feeds, personalized search, and agentic memory within complex AI applications. The technical core of the platform is ShapedQL, a declarative SQL-like interface that enables developers to compile complex queries into optimized ranking pipelines. Users can define hybrid search strategies combining semantic and keyword search, apply business rules through hard constraints, and use machine learning models for scoring. The platform also supports advanced reordering features like diversity and exploration to ensure content remains fresh and engaging. Because it uses native AI models that learn from behavior automatically, it eliminates the need for manual, hand-tuned boost factors often required in legacy systems like Elasticsearch. Shaped is built for product and engineering teams across diverse industries, from e-commerce platforms like Kogan to social content apps like Supergreat. It is an ideal fit for developers building AI agents who need contextual memory and real-time retrieval capabilities. With over 30 native connectors for streaming and batch data sources like Segment, Snowflake, and MongoDB, teams can ingest raw event logs without building custom ETL pipelines. This accessibility allows companies to move from data connection to a production-ready recommendation system in as little as seven days, significantly increasing experimentation velocity. What distinguishes Shaped from traditional solutions is its ability to handle rich relational context via a user-item graph rather than denormalized documents. While systems like Elasticsearch provide basic candidate retrieval, Shaped manages the entire pipeline from candidate generation to predictive ranking. The platform is SOC 2 Type II certified and GDPR/HIPAA compliant, making it suitable for enterprise-grade applications. By providing a unified relevance engine, it reduces the complexity of managing disparate search and recommendation infrastructures, allowing teams to focus on improving core user engagement metrics.
Pros & Cons
Sub-50ms query latency ensures real-time performance for high-traffic search and feeds.
Native connectors for 30+ platforms like Segment and Snowflake eliminate manual ETL overhead.
Hybrid search capabilities combine keyword and semantic relevance for higher discovery accuracy.
Supports complex ranking logic including ML scoring and diversity constraints via ShapedQL.
SOC 2 Type II, GDPR, and HIPAA compliance meet stringent enterprise security requirements.
Standard plan requires a minimum commitment of $500 per month, which may be high for small teams.
Advanced features like private networking and 99.95% uptime SLAs are restricted to the Enterprise tier.
BYOC (Bring Your Own Cloud) deployment options are currently listed as coming soon and not yet available.
The usage-based pricing model across three different layers can be difficult to forecast for high-volume apps.
Use Cases
E-commerce product teams can implement personalized 'For You' feeds and similar item recommendations to increase average order value.
Software engineers can replace complex Elasticsearch implementations with a unified relevance engine that handles retrieval and ranking via SQL.
AI agent developers can leverage the platform for contextual memory and real-time document retrieval to power more intelligent assistants.
Marketing teams can utilize the intelligence layer to deliver dynamically personalized email content tailored to each recipient's behavior.
Content platforms can optimize user retention by implementing real-time feeds that balance popular trending content with personalized diversity.
Platform
Task
Features
• real-time personalization
• diversity and exploration optimization
• sub-50ms query latency
• ml-based scoring & reordering
• 30+ native data connectors
• multi-stage ranking pipelines
• hybrid search (semantic + keyword)
• shapedql sql interface
FAQs
How fast are search queries with Shaped?
Shaped is optimized for high-performance applications, delivering results with less than 50ms of query latency. This speed is maintained even when performing complex multi-stage ranking and hybrid search across multiple indexes.
Can I integrate Shaped with my existing data warehouse?
Yes, Shaped features over 30 native connectors for both batch and streaming data. You can ingest data directly from sources like Snowflake, BigQuery, PostgreSQL, Segment, and Amplitude without requiring custom ETL scripts.
What is ShapedQL?
ShapedQL is a declarative SQL interface used to define retrieval and ranking logic. It allows developers to compile SQL-style queries into optimized pipelines that handle semantic search, keyword search, filtering, and ML-based scoring.
Does the platform offer a free trial?
Shaped offers a Starter plan that includes $100 of free monthly usage credits. Additionally, new users can access $300 in free credits without providing a credit card to test the platform's capabilities.
Is Shaped compliant with enterprise security standards?
Yes, the platform is SOC 2 Type II certified and compliant with GDPR, CCPA, and HIPAA regulations. Enterprise plans also include a 99.95% uptime SLA and private networking options for mission-critical apps.
Pricing Plans
Standard
USD500.00 / per month• $500/month minimum usage commitment
• Pay-as-you-go billing after credit
• Real-time and application connectors
• Pro support with 8-hour response SLAs
• Private Slack channel access
• Architecture and experiment guidance
Enterprise
Unknown Price• Everything in Standard
• 99.95% Uptime SLA
• Private networking options
• SOC 2, GDPR, and HIPAA compliance
• 24/7 on-call support
• 30-minute Sev 1 response time
• Dedicated solution engineering
Starter
Free Plan• $100/month of free usage credit
• Shaped Data Layer access
• Shaped Intelligence Layer access
• Shaped Query Layer access
• Console access
• Community support
Job Opportunities
There are currently no job postings for this AI tool.
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