Fera

Boost e-commerce conversion rates with automated photo, video, and text review collection featuring AI-powered moderation and multi-platform social proof sync.

Paid product reviews

Starting at

$7/month (billed yearly)

About Fera

Fera is an advanced review management platform designed to help e-commerce merchants build trust and increase sales through authentic social proof. The tool automates the process of collecting text, photo, and video reviews from customers, which are then displayed via customizable, mobile-optimized widgets. By focusing on visual content, Fera helps brands showcase genuine customer experiences that are more influential than plain text reviews. It integrates seamlessly with major platforms like Shopify, Wix, and BigCommerce, allowing stores to get started in minutes. The tool provides a comprehensive suite of features to manage and grow social proof. It automatically sends review requests via email and SMS and offers incentives like discounts or rewards to encourage participation. Beyond internal collection, Fera allows users to import and sync reviews from external sources, including Google, Facebook, Etsy, and Alibaba. This ensures a unified display of reputation across multiple channels. The platform also includes a robust management interface where merchants can approve or decline submissions, request updates from dissatisfied customers, and touch up media content. AI plays a significant role in streamlining the review management workflow. Fera utilizes artificial intelligence for automated moderation and to assist with drafting review replies, saving merchants considerable time. Advanced users can leverage features like multi-store syndication, product grouping, and developer-friendly APIs to tailor the experience. Additionally, Fera ensures that reviews are perceived as trustworthy through Verified Reviewer badges and links back to original external sources, helping to eliminate skepticism about the authenticity of the feedback shown on the site. Fera is best suited for e-commerce businesses of all sizes, from startups to large enterprises. While smaller merchants benefit from the easy no-code setup and beautiful out-of-the-box widgets, larger brands can take advantage of deep customization and multi-store management. It distinguishes itself from competitors through its heavy emphasis on visual reviews and its wide range of integrations with over 45 apps. By offering a balance between simple automation and advanced control, Fera enables merchants to maintain a polished brand image while letting their customers do the talking.

Fera pros & cons

Pros

Supports 45+ app integrations for a streamlined workflow.
Features AI-powered moderation and reply assistance to save time.
Allows syncing reviews from external sites like Google and Facebook.
Offers verified reviewer profiles to increase shopper trust.
Focuses heavily on visual social proof with photo and video galleries.

Cons

Storage for photos and videos is capped based on the pricing tier.
Monthly limits apply to the number of automated review requests sent.
Minimum plan requirements apply for BigCommerce and Magento users.
Advanced features like multi-store sync are restricted to higher-tier plans.

Fera use cases

Shopify store owners can automate the entire review collection process by setting up recurring email and SMS requests with built-in reward incentives.
Marketing managers can boost site conversion rates by displaying visual customer testimonials in high-impact media galleries and product-specific widgets.
Multi-store enterprise brands can synchronize their customer feedback across different storefronts using advanced syndication and product grouping features.

Fera features

developer api & webhooks
customizable review widgets
reward & discount engine
multi-platform review sync
photo/video media galleries
ai reply assistance
ai review moderation
automated email/sms requests

Fera pricing

Is Fera free? No, Fera doesn't offer a free plan; pricing starts at $7 / month (billed yearly).

Startup

$7 / month (billed yearly)

100 order reviews / mo
2 admin users
up to 100MB photos/videos
Basic customization

Small

$19 / month (billed yearly)

1,000 order reviews / mo
3 admin users
up to 1GB photos/videos
Intermediate customization

Medium

$69 / month (billed yearly)

10k order reviews / mo
5 admin users
up to 10GB photos/videos
Advanced customization

Semi-large

$139 / month (billed yearly)

25k order reviews / mo
7 admin users
up to 50GB photos/videos
All features

Fera FAQs

What exactly are order review requests?

These are automated messages sent to your customers after they make a purchase to ask for their feedback. Each plan has a monthly limit on how many of these requests can be sent to your shoppers.

Can I import reviews from other platforms like Google or Etsy?

Yes, Fera allows you to sync and import reviews from various external sources including Google, Facebook, Etsy, and Alibaba. This helps you consolidate your existing reputation into one display widget.

Does Fera support photo and video submissions?

Absolutely, Fera encourages customers to upload photos and videos alongside their text reviews. You receive a specific storage allowance for this media based on the pricing tier you select.

Is it possible to customize the look of the review widgets?

Fera offers various levels of customization depending on your plan, ranging from basic styling to advanced template editing for developers. The widgets are designed to be mobile-responsive and no-code friendly.

What happens if my store grows beyond my current plan's limits?

You can upgrade your plan at any time to accommodate more order review requests or additional media storage. Fera is built to scale with your business as your customer volume increases over time.

Ratings & reviews

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