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Schulich Deloitte Cognitive Analytics and Visualization Lab

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About

The Schulich Deloitte Cognitive Analytics and Visualization Lab is a collaborative research and innovation hub located at York University’s Schulich School of Business. Created in partnership with Deloitte, the lab serves as a specialized environment for advancing the study and application of big data, artificial intelligence, and predictive modeling. It functions primarily as a bridge between high-level academic research and practical business challenges, providing a physical and digital space where students, researchers, and industry professionals can collaborate on complex data-driven projects that require advanced computational power. The lab operates by integrating advanced technological platforms, specifically leveraging Microsoft Azure and SAS, alongside a variety of open-source tools. A central pillar of its operation is the eight-month Consulting Project, which serves as a capstone for graduate students in the Master of Business Analytics (MBAN) and Master of Management in Artificial Intelligence (MMAI) programs. During these projects, student teams work directly with corporate clients to extract, transform, and load (ETL) proprietary data onto the lab’s platform. They then apply machine learning and natural language processing techniques to identify actionable insights that can influence a client’s business strategy or operational efficiency. This lab is specifically designed for two primary audiences: graduate students seeking rigorous, hands-on experience with industry-standard technologies and corporate organizations looking for high-level analytical support. For businesses, the lab offers a unique opportunity to have their data analyzed by supervised teams of emerging experts, providing a structured way to explore AI solutions while simultaneously evaluating potential new hires. It is particularly beneficial for industries such as financial services, energy, and the public sector, where data complexity is high and the need for sophisticated visualization is paramount to understanding performance indicators. What distinguishes this lab from standard AI consultancies or software tools is its unique institutional backing and dual focus on education and industry. By combining the academic rigor of Schulich’s faculty with the practical expertise of Deloitte’s Omnia AI practice, the lab ensures that its methodologies are both scientifically sound and commercially relevant. Furthermore, the lab provides access to a specialized talent pipeline and state-of-the-art facilities within the Rob and Cheryl McEwen Graduate Study & Research Building, making it a comprehensive ecosystem for AI-driven transformation rather than just a standalone software application.

Pros & Cons

Combines academic research rigor with Deloitte's industry-leading AI expertise.

Provides access to advanced cloud infrastructure including Microsoft Azure and SAS platforms.

Features a structured 8-month engagement cycle for comprehensive project delivery.

Enables direct evaluation of specialized talent from top-tier MBAN and MMAI programs.

Focuses on real-world applications using actual corporate datasets rather than theoretical models.

Requires a long-term eight-month commitment from participating organizations.

Project work typically requires data to be loaded onto the school's specific platform.

Organizations must commit at least one subject matter expert for weekly collaboration.

Physical travel to the Toronto-based lab may be necessary for some interactions.

Use Cases

Corporate strategy teams can partner with the lab to transform raw organizational data into predictive models for market competition.

Graduate students in the MBAN program use the lab's Azure-based tools to gain hands-on experience with real-world ETL and visualization workflows.

Recruitment managers can leverage the lab's consulting projects to identify and vet high-potential candidates for specialized data science roles.

Academic researchers utilize the lab's high-performance computing environment to investigate new computational principles in machine learning.

Public sector organizations can collaborate with the lab to build visualizations that communicate complex clinical or health system performance indicators.

Platform
Web
Task
analytics fostering

Features

natural language processing (nlp)

machine learning research

predictive analytics modeling

data etl services

talent recruitment pipeline

microsoft azure cloud integration

8-month consulting engagements

big data visualization

FAQs

How do businesses submit data for a consulting project?

Companies can initiate the process by completing the designated project submission form on the lab's website. This starts a conversation about a potential eight-month engagement where students work on the company's specific business challenges.

What technologies are used within the lab's analytics platform?

The lab utilizes a mix of cutting-edge commercial platforms like Microsoft Azure and SAS, as well as various open-source technologies. This environment is designed to mirror the actual tech stacks used in industry to ensure practical relevance for students and clients.

Is it possible to hire students after a project is completed?

Yes, one of the primary benefits for corporate partners is the ability to evaluate tomorrow’s analytics leaders in a real-world setting. Interested employers should contact the lab administration via email for details on post-project recruitment.

Are the services limited to companies based in Toronto?

No, the lab welcomes project submissions from across Canada and international locations. However, because some interactions are best handled in person, companies located outside of Toronto should expect some travel requirements for their teams.

How does the lab handle proprietary or sensitive corporate data?

The lab understands the competitive importance of proprietary information and handles data privacy concerns on a case-by-case basis. They discuss the potential for making results public or keeping them confidential during the initial partnership negotiations.

Pricing Plans

Corporate Partnership
Unknown Price

8-month consulting project

Dedicated student analytics team

Access to MBAN/MMAI talent pipeline

Data analysis on Azure and SAS

Weekly subject matter expert collaboration

Customized strategy insights

ETL and data transformation services

Advanced visualization modeling

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