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Broadn

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About

Broadn is an AI-driven sales automation platform specifically designed for U.S. manufacturers and distributors to streamline the complex quoting process. It acts as an intelligent agent that monitors inbound communication, typically via email, to identify Requests for Quotation (RFQs) and purchase orders. By leveraging artificial intelligence, the system parses complex data from these inquiries and converts them into structured draft quotes or orders without requiring manual data entry. The primary goal is to eliminate the manual bottleneck of quoting, allowing sales teams to respond to potential deals in minutes rather than hours or days. The tool functions by integrating directly with existing business infrastructure, including email inboxes, CRMs, and ERP systems. Once an inquiry is received, Broadn applies the manufacturer's specific product logic, live pricing lists, and rule-based discount structures to generate a quote. It provides full visibility into profit margins, ensuring that automated responses remain within profitable guardrails. For more complex requirements, such as Bill of Materials (BOM) in electronics or custom labor calculations in contract manufacturing, the AI can analyze technical specifications and sourcing data to produce highly accurate quotes. Broadn is ideally suited for industries with high-volume or high-complexity quoting needs, such as electronics and PCB assembly, automotive suppliers, industrial component manufacturers, and large-scale distributors in HVAC or plumbing. It serves roles like Sales Directors, VP of Operations, and Commercial Directors who need to scale their output without increasing headcount. By automating the repetitive data entry work between systems, the platform allows human representatives to focus on high-value negotiations and closing deals while the AI handles the administrative heavy lifting of the initial sales funnel. What distinguishes Broadn from standard CRM tools is its agentic approach to the entire lifecycle of a quote. Unlike static tools that simply store data, Broadn actively follows up on quotes and identifies new leads based on publicly available information. It also features Agent Herbie, a specialized version of their AI designed for mission-critical applications that require secure or air-gapped environments, catering to manufacturers with strict data privacy or security compliance needs. This flexibility makes it a robust solution for both standard commercial enterprises and highly regulated industrial sectors.

Pros & Cons

Reduces RFQ response times to under two minutes for faster deal closing.

Eliminates manual data entry by syncing directly with ERP and CRM systems.

Supports high-complexity quotes including Bill of Materials and custom labor calculations.

Offers a secure, offline version for industries with strict data privacy requirements.

Provides real-time margin visibility to ensure all automated quotes remain profitable.

Pricing is not transparently listed and requires a custom demo request.

The platform is specifically optimized for U.S. manufacturers, which may limit its use in other markets.

Human supervision is still necessary for complex edge cases and non-standard orders.

Use Cases

Sales Directors at electronics manufacturers can automate complex BOM quoting to respond to inquiries in minutes instead of hours.

Operations Managers in contract manufacturing can use the AI to parse incoming POs and sync them to the ERP without manual errors.

Distributors in HVAC or plumbing can handle high-volume RFQs using rule-based discount logic to outpace competitor response times.

Commercial Directors can deploy Agent Herbie in air-gapped environments to maintain security while using AI for sales workflows.

Sales Managers can scale their department's output without hiring additional staff by using the AI to handle 90% of routine quoting.

Platform
Web
Task
product quoting automation

Features

automated follow-ups

margin control

offline ai agent

lead profiling

bom-based quoting

rule-based discounts

erp synchronization

rfq parsing

FAQs

How does Broadn integrate with my existing software?

Broadn connects directly with your existing platforms, including your email inbox, CRM, and ERP systems, to sync opportunities and data without the need for manual copy-pasting.

Can the AI handle complex products like electronics with BOMs?

Yes, it is specifically designed to quote complex Bill of Materials (BOM) in minutes by applying your specific pricing and sourcing logic to the data it parses.

Is there an offline version available for secure environments?

Broadn offers a specialized AI agent called Agent Herbie, which is designed for mission-critical applications that must run in secure or air-gapped environments.

How long does it take for the AI to respond to an inquiry?

The system is capable of reading inbound emails and generating an accurate draft quote or response in less than two minutes.

What happens if an inquiry is too complex for the AI?

The system is designed to handle the majority of standard inquiries automatically but will step aside and flag the request for human intervention when it encounters an edge case.

Pricing Plans

Enterprise
Unknown Price

Automated RFQ parsing

ERP and CRM synchronization

BOM-based quoting

Rule-based discount logic

Live pricing integration

Margin control visibility

Automated lead profiling

E-signatures

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