Adway

Boost your quality of hire and connect with untapped talent using AI-driven social recruiting technology that automates job ads for in-house teams and agencies.

Paid talent hiring

Paid only

Price not published

About Adway

Adway is an AI-driven social recruiting platform designed to modernize the way companies and recruitment agencies find top-tier talent. By moving beyond traditional job boards, the tool focuses on where potential candidates spend most of their time: social media. The platform automates the entire paid social recruitment marketing process, from creating hyper-targeted job advertisements to managing strategic employer branding campaigns. It acts as a bridge between a company's existing Applicant Tracking System (ATS) and the vast user bases of various social media platforms, ensuring that recruitment efforts are proactive rather than reactive. The technology works by leveraging programmatic social recruiting and AI-powered matching to cut through the noise of digital platforms. It mirrors a company's ATS to automatically generate ready-to-publish social content, including Smart CVs and Social Apply features that streamline the candidate journey. The AI continuously optimizes campaigns to ensure that ads are seen by pre-qualified, untapped talent—passive candidates who may not be actively searching for a new role but are open to the right opportunity. This data-driven approach shifts the focus from applicant volume to applicant quality, utilizing eCommerce-style funnel tactics to convert scrollers into candidates. This solution is specifically built for in-house talent acquisition teams and staffing agencies operating at scale. For in-house teams, it provides a way to activate employer branding and build sustainable talent pipelines without manual overhead. For recruitment agencies, it offers a competitive edge by helping them reach niche talent pools and turn standard job ads into powerful brand-building tools. The platform is especially useful for industries facing talent shortages or those looking to reduce their reliance on expensive, low-quality job board traffic while maintaining a steady inflow of pre-engaged candidates. What distinguishes Adway from other recruitment marketing tools is its deep integration with existing workflows and its recognition as a core leader in the Fosway 9-Grid for Talent Acquisition. Rather than being a standalone advertisement tool, it operates as a full-service social recruiting ecosystem. Its ability to provide Smart Scorecards and automate the EVP directly from a company's career page allows for a seamless, end-to-end experience. By focusing on pre-engaged talent pools, Adway ensures that the candidates entering the ATS are already familiar with the brand, significantly reducing time-to-hire and cost-per-application.

Adway pros & cons

Pros

Reduces time-to-hire by an average of 59% according to company research.
Increases candidate quality by leveraging AI-powered matching to target passive talent.
Automates the entire social recruitment funnel from EVP activation to application.
Integrates seamlessly with existing Applicant Tracking Systems (ATS) and career pages.
Proven ROI with case studies showing up to a 300% increase in candidate inflow.

Cons

Pricing is not transparently listed and requires booking a demo for a quote.
Focuses primarily on social media, which may not be suitable for all niche technical roles.
Full automation benefits are dependent on the existence of a compatible ATS.

Adway use cases

In-house talent acquisition teams can automate high-performing job ads to reach passive candidates on social media, reducing reliance on job boards.
Staffing agencies can turn every job advertisement into a client-winning brand campaign while building pre-engaged talent pools for future roles.
Employer branding managers can activate and amplify their organization's value proposition through automated, hyper-targeted social media content.
Recruiters at large enterprises can use Social Apply and Smart CVs to reduce friction in the application process, increasing conversion rates.

Adway features

ats integration
social talent pools
employer brand activation
smart cv
smart scorecards
social apply
automated recruitment marketing
ai-driven social targeting

Adway pricing

Is Adway free? No, Adway doesn't offer a free plan.

Custom

Price varies

AI-driven social targeting
ATS integration
Automated recruitment marketing
Employer brand activation
Social Talent Pools
Smart Scorecards
Smart CVs
Social Apply

Adway FAQs

What social media platforms does Adway support?

Adway targets talent across all major social media platforms where potential candidates spend their time, automating paid recruitment marketing to ensure broad reach.

Can Adway integrate with my current Applicant Tracking System?

Yes, Adway is designed to seamlessly integrate with your existing ATS and career page to ensure a smooth flow of candidate data into your hiring pipeline.

How does Adway improve the quality of hire?

The platform uses AI-driven targeting and matching to reach untapped talent who are not active on job boards, ensuring more relevant and pre-qualified candidates for every role.

What is the Social Apply feature?

Social Apply creates a seamless and engaging candidate journey directly from social media ads, reducing friction and making it easier for candidates to express interest.

Does the platform support international recruitment?

Yes, Adway has targeted candidates across 54 different countries, making it a robust solution for global talent acquisition and international staffing needs.

Ratings & reviews

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